What is a Lookback Window? | Understanding Attribution Timeframes in Marketing
A Lookback Window is a predefined time period that determines how far back in time a conversion event can be attributed to an ad impression
A Lookback Window is a predefined time period that determines how far back in time a conversion event can be attributed to an ad impression
Incremental Cost Per Click (iCPC) is a key digital marketing metric. It calculates the additional cost incurred when you increase a keyword bid to gain