Retargeting

What is CPM? CPM (cost per mille) is what you pay for one thousand ad impressions. Advertisers use it to compare reach costs across Facebook, Google Display, Connected TV (CTV), and programmatic buys. CPM relates to eCPM on the publisher side and to cost per click (CPC) when you optimize

What is behavioral targeting? Behavioral targeting is a digital marketing technique that uses user behavior data, such as browsing activity, past purchases, and search history, to deliver personalized ads. By analyzing actions and preferences, marketers reach audiences with messages that match demonstrated intent, which often improves engagement and conversions compared