Retargeting

Key takeaways CPM measures the cost of one thousand ad impressions. Calculate CPM by dividing total ad spend by impressions, then multiplying by 1,000. Audience competition, ad relevance, placement, format, and seasonality can change CPM. Compare CPM with CPC and CPA based on whether a campaign prioritizes awareness, traffic, or

What is behavioral targeting? Behavioral targeting is a digital marketing technique that uses user behavior data, such as browsing activity, past purchases, and search history, to deliver personalized ads. By analyzing actions and preferences, marketers reach audiences with messages that match demonstrated intent, which often improves engagement and conversions compared