What is CPM? CPM (cost per mille) is what you pay for one thousand ad impressions. Advertisers use it to compare reach costs across Facebook, Google Display, Connected TV (CTV), and programmatic buys. CPM relates to eCPM on the publisher side and to cost per click (CPC) when you optimize
What is Google Ads Quality Score? Google Ads Quality Score is a metric that measures the relevance and quality of your ads, keywords, and landing pages. It plays a crucial role in ad rank and determines both cost-per-click (CPC) and the position of your ad on the search results page.
What is an ad auction? An ad auction is the process digital platforms use to determine which ads to display and in what order. Platforms like Google Ads and Facebook Ads rely on auctions to ensure users see relevant ads while advertisers get the most out of their budgets. The
What is Ad Rank? Ad Rank is the score Google Ads uses to decide whether your ad shows and where it appears on the search results page. It combines your bid, Quality Score, and contextual signals from each ad auction. A higher Ad Rank improves visibility and can lower cost