CPM (cost per mille) is what you pay for one thousand ad impressions. Compute it as media spend divided by impressions, times 1,000. Advertisers use it to compare the cost of delivery on paid media across Display, video, Connected TV (CTV), and social, including Facebook and Google buys. CPM measures
A Facebook Ads frequency cap limits how often Meta should deliver an ad to the same person during a defined period. Meta currently documents the control for awareness campaigns that use the Maximize reach of ads performance goal. It is not a setting that appears in every campaign objective or
Conversion lift estimates how many extra conversions advertising caused by comparing a treatment group that could see the ads with a control group that could not. The difference is incremental only when assignment is valid, the groups stay comparable, and the control remains unexposed. It is not a last-click total
A carousel ad is a paid social unit with multiple scrollable cards. Each card can carry its own visual and, depending on the platform, its own headline, description, and destination. Treat it as one input to paid social, not as a conversion multiplier. Use a carousel when you have a
Ad copy is the written text inside a paid advertisement. On Google Search, that text is assembled from responsive search ad headlines, descriptions, and display paths. See also Google Ads Help. On Meta Feed, it is the primary text, headline, description, and call-to-action button documented in the Facebook Feed ads