A/B Testing

What is ad rotation? Ad rotation is the setting that determines how often each ad in an ad group is shown relative to the others. In Google Ads and Facebook Ads, rotation can favor top performers or split traffic evenly for testing. The right rotation strategy helps teams improve click-through

Introduction In digital marketing, A/B testing (also known as split testing) is a practical way to improve campaign performance with real data. By comparing two versions of a marketing asset, businesses can make informed decisions based on data rather than guesswork. In this guide, we'll explore what A/B testing is,