PROSPECTING
Find new customers with highly-targeted, conversion-optimized Connected TV campaigns.
A CTV advertising agency plans streaming television campaigns around audience, market, inventory, frequency, creative, and measurable business outcomes. Anderson Collaborative manages local, franchise, and national CTV programs with cross-device reporting tied to visits, conversions, jobs, or revenue when data permits.
Find new customers with highly-targeted, conversion-optimized Connected TV campaigns.
Performance TV combines the experience of television with the urgency, targeting, and timeliness of retargeting.
Measure What Matters with Performance TV. We bring the accuracy of digital reporting to television.
THE PERFORMANCE TV EFFECT
Our reach, response, revenue framework gives CTV three separate jobs to measure. Reach confirms delivery to the intended market. Response records visits and conversions after exposure. Revenue connects those actions with completed sales or jobs when identity, CRM, and transaction data support the match.
| Channel | Delivery | Targeting | Primary measurement |
|---|---|---|---|
| Connected TV | Streaming television devices | Audience, household, market, context | Reach, visits, conversions, revenue |
| OTT video | Internet-delivered video content | Platform and inventory dependent | Views, reach, response, conversions |
| Linear TV | Scheduled broadcast or cable | Program, market, and audience estimates | Estimated reach and market response |
| Online video | Web and mobile video placements | Audience, content, search, retargeting | Views, clicks, conversions, revenue |
2024 case-study proof: Our College HUNKS case study records a national CTV program tied to CRM revenue. The national CTV program booked 20,785 revenue-generating jobs, delivered a 10.9x verified ROAS floor, and reached 59% more households year over year.
The published result connects household reach with booked work and verified business value.
Explore our paid media, paid social, and Miami growth marketing agency services.
Last verified September 3, 2026.
Use connected TV to improve search and social advertising performance. It’s no surprise that fully-optimized connected TV campaigns drive strong conversions and ROAS, but how does storytelling on the biggest screen in the house impact the effectiveness of paid search and social?
We analyzed performance across advertisers who use all three channels to find out. The results were clear: Performance TV drives strong performance directly and makes your other performance channels better, too.
increase in conversion rates for paid search after adding performance tv
stronger conversion rates for paid social after adding performance tv


THE SOLUTION WE BROUGHT
Highest-value audiences are brought into the marketing funnel. Our analysis showed that audiences who view connected tv ads spend more time learning about your offering, on average, than audiences who visit by way of paid search or social.
Those who don’t immediately convert become easier to acquire with paid search and social later on.
longer average session duration vs. paid social
average session duration vs. paid search
PARTNERS & TECHNOLOGY
Tens of Thousands of Third Party Audiences.
Performance TV is fully integrated with the Oracle Data Cloud, giving you access to constantly-refreshed audience segments we can use to build custom audiences, broken down by interests, demographics, geography and more.

TV INVENTORY
Premium streaming inventory that strengthens your brand equity and drives the best possible outcome.
Anderson Collaborative serves television ads on streaming TVs across the following TV networks based on what they’re watching. This is non-skippable inventory, and is only served on big screen devices.
VERIFIED CONVERSIONS FROM PERFORMANCE TV
Cross-Device Verified Visits is our partner’s proprietary technology that measures any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you
User completes an ad (considered viewable by IAB standards) on a household streaming television device.
Our split-testing approach leads to results-driven decision making and allocation of media dollars towards best performing creative & audience targeting to maximize return on ad spend.


Verified ad viewers are then served “device extension” ads on their mobile, tablet, or desktop device from the same advertiser driving them to advertiser’s website.
By using tools such us google optimize and different page builders, we optimize your landing and product pages to make sure the most amount of users are converting.
Our cross-channel marketing dashboard integrates directly with all marketing platforms utilized to produce a centralized view of results. Accessible 24/7 with live data feeds from each channel, you will always know exactly what you’re getting from your business relationship with our agency.

CASE STUDY HIGHLIGHT
A nationwide campaign conducted at the end of 2022 with a selection of franchise partners yielded incredible results and opened up a winning advertising opportunity for franchise partners to utilize in their marketing efforts in 2023.
From Those Who Know Us Best
SOLVING THE MARKETING PROBLEMS OF TODAY
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Our advertising reach includes Mobile, Desktop, Native, OTT,CTV, DOOH, and more.
Our analytics team will ensure no questions about performance are left unanswered.
We partner up long-term to develop a ROAS model for continuous stable growth and scaling.
We build virality through word of mouth, PR, and social media to get people talking about you
3RD PARTY ACCREDITATION
Anderson Collaborative has been recognized by mainstream media and 3rd party review websites as one of the top agency teams in Florida, the United States, and beyond.
“Best In Marketing Analytics Solutions”
goodfirms.co“Top United States Digital Marketing Agencies”
marketwatch.com“#1 Advertising Agency In Miami In 2022”
themanifest.com“Top Digital Marketing Agencies In The U.S.”
designrush.com“Local Excellence Miami / Ft. Lauderdale”
upcity.com“Best Agencies For Brand Exposure”
yahoo.com“The Best Digital Marketing Agencies”
influencive.com“Top B2B Companies In The State Of Florida And Miami”
clutch.co3RD PARTY ACCREDITATION
We’re ready when you are. Schedule a free consultation with our team!
CONTACT US NOWA CTV advertising agency plans audiences, markets, inventory, frequency, creative delivery, measurement, and reporting for video ads shown through internet-connected television environments.
OTT describes video content delivered through the internet. CTV describes the television device or environment used to watch that content. Advertising plans often use both terms together.
Targeting can use approved geography, demographic, interest, customer, household, contextual, and retargeting signals depending on the platform, privacy requirements, inventory, and campaign goal.
Measurement can include reach, frequency, completed views, verified site visits, calls, conversions, booked jobs, sales, revenue, and cross-channel response when the required data is available.
Yes. Campaigns can use national and local market structures with agreed audiences, budgets, creative, frequency, and revenue reporting for franchise or multi-location organizations.
With Anderson Collaborative, you’ll have full visibility into your spending. Let us earn your trust.
Our agency’s success is built on helping you achieve yours. Together, we thrive.
Whether you’re a Fortune 500 company or a growing small business, we tailor solutions to fit your unique needs.