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Anderson Collaborative

CTV ADVERTISING AGENCY

A CTV advertising agency plans streaming television campaigns around audience, market, inventory, frequency, creative, and measurable business outcomes. Anderson Collaborative manages local, franchise, and national CTV programs with cross-device reporting tied to visits, conversions, jobs, or revenue when data permits.

PROSPECTING

Find new customers with highly-targeted, conversion-optimized Connected TV campaigns.

RETARGETING

Performance TV combines the experience of television with the urgency, targeting, and timeliness of retargeting.

MEASUREMENT

Measure What Matters with Performance TV. We bring the accuracy of digital reporting to television.

THE PERFORMANCE TV EFFECT

WHAT DOES A CTV ADVERTISING AGENCY DO?

Our reach, response, revenue framework gives CTV three separate jobs to measure. Reach confirms delivery to the intended market. Response records visits and conversions after exposure. Revenue connects those actions with completed sales or jobs when identity, CRM, and transaction data support the match.

WHAT CTV ADVERTISING DELIVERABLES ARE INCLUDED?

  • Market, audience, inventory, frequency, and budget plan
  • Creative specifications, trafficking, and quality assurance
  • National, local, franchise, or multi-location campaign structure
  • Site-visit, conversion, call, job, sales, or revenue measurement
  • Cross-channel dashboard, analysis, and optimization priorities

HOW SHOULD YOU COMPARE CTV ADVERTISING AGENCIES?

  1. Confirm which inventory, devices, and markets are included.
  2. Ask how reach and frequency are controlled across households.
  3. Review the identity and attribution method before launch.
  4. Require reporting tied to the agreed business outcome.
Television and streaming video comparison
ChannelDeliveryTargetingPrimary measurement
Connected TVStreaming television devicesAudience, household, market, contextReach, visits, conversions, revenue
OTT videoInternet-delivered video contentPlatform and inventory dependentViews, reach, response, conversions
Linear TVScheduled broadcast or cableProgram, market, and audience estimatesEstimated reach and market response
Online videoWeb and mobile video placementsAudience, content, search, retargetingViews, clicks, conversions, revenue

2024 case-study proof: Our College HUNKS case study records a national CTV program tied to CRM revenue. The national CTV program booked 20,785 revenue-generating jobs, delivered a 10.9x verified ROAS floor, and reached 59% more households year over year. The published result connects household reach with booked work and verified business value.

Explore our paid media, paid social, and Miami growth marketing agency services.

Last verified September 3, 2026.

Use connected TV to improve search and social advertising performance. It’s no surprise that fully-optimized connected TV campaigns drive strong conversions and ROAS, but how does storytelling on the biggest screen in the house impact the effectiveness of paid search and social?

We analyzed performance across advertisers who use all three channels to find out. The results were clear: Performance TV drives strong performance directly and makes your other performance channels better, too.

22%

increase in conversion rates for paid search after adding performance tv

9%

stronger conversion rates for paid social after adding performance tv

THE SOLUTION WE BROUGHT

GENERATE MORE QUALIFIED TRAFFIC

Highest-value audiences are brought into the marketing funnel. Our analysis showed that audiences who view connected tv ads spend more time learning about your offering, on average, than audiences who visit by way of paid search or social.

Those who don’t immediately convert become easier to acquire with paid search and social later on.

57%

longer average session duration vs. paid social

21%

average session duration vs. paid search

PARTNERS & TECHNOLOGY

TARGETING CAPABILITIES

Tens of Thousands of Third Party Audiences.

Performance TV is fully integrated with the Oracle Data Cloud, giving you access to constantly-refreshed audience segments we can use to build custom audiences, broken down by interests, demographics, geography and more.

TV INVENTORY

100+ PREMIUM NETWORKS

Premium streaming inventory that strengthens your brand equity and drives the best possible outcome.

Anderson Collaborative serves television ads on streaming TVs across the following TV networks based on what they’re watching. This is non-skippable inventory, and is only served on big screen devices.

Premium streaming TV networks

VERIFIED CONVERSIONS FROM PERFORMANCE TV

HOW IT WORKS

Cross-Device Verified Visits is our partner’s proprietary technology that measures any user visits to your site following the guaranteed in-view display of your ads, in a window of time defined by you

TARGET USER VIEWS TV AD

User completes an ad (considered viewable by IAB standards) on a household streaming television device.

TARGET USER VIEWS TV AD

Our split-testing approach leads to results-driven decision making and allocation of media dollars towards best performing creative & audience targeting to maximize return on ad spend.

Apple TV, Chromecast, Fire TV Stick, Roku, Samsung Smart TV, PlayStation and Xbox

DISPLAY ADS DRIVE USER TO ADVERTISER SITE

RETURNING CUSTOMER RATE

10.43%
136%

Verified ad viewers are then served “device extension” ads on their mobile, tablet, or desktop device from the same advertiser driving them to advertiser’s website.

USER CONVERSIONS TRACKED

CONVERSION RATE

7.26%
81%

By using tools such us google optimize and different page builders, we optimize your landing and product pages to make sure the most amount of users are converting.

ABSOLUTE TRANSPARENCY & REPORT ACCESSIBILITY

Our cross-channel marketing dashboard integrates directly with all marketing platforms utilized to produce a centralized view of results. Accessible 24/7 with live data feeds from each channel, you will always know exactly what you’re getting from your business relationship with our agency.

CASE STUDY HIGHLIGHT

MOVING & JUNK REMOVAL FRANCHISE

A nationwide campaign conducted at the end of 2022 with a selection of franchise partners yielded incredible results and opened up a winning advertising opportunity for franchise partners to utilize in their marketing efforts in 2023.

8.18%Avg. Conversion Rate
$20Cost Per Lead
5.71%Avg. Site Visit Rate
1M+TV Commercials Aired

From Those Who Know Us Best

Ratings & Testimonials

“Their innovative team is always up to date with the latest trends, ensuring our strategies are cutting-edge.”

Anderson Collaborative™ has successfully helped the client develop an effective digital marketing strategy, bringing innovative ideas to the table to achieve a stronger ROAS. The team is highly communicative, proactive, accessible, and responsive.

Stacy StecDirector of Sales & Marketing
“We highly recommend Anderson Collaborative™ for their professionalism and commitment to achieving outstanding results.”

Anderson Collaborative’s efforts have been extremely fruitful, achieving a ROAS of 10 times, doubling ticket sales for end clients, and improving user engagement significantly. The team is very responsive, organized, and collaborative through Asana and Trello, and their data analysis is outstanding.

AnonymousExecutive
“Every year, they project results that seem ambitious, but they always hit them.”

Thanks to Anderson Collaborative’s efforts, the client has achieved 800% ROI for all their ads. The team delivers excellent results and is very performance-driven. They’re also reliable, flexible, and well-organized; they meet deadlines and are responsive and efficient in solving problems.

Scott RedmanCo-Owner, SNOWDAY
“They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.”

The site was launched and started getting an increase in web traffic and inquiries, thanks to Anderson Collaborative. The team kept the client updated via email and conducted video calls once a week during the development. Their dedication and transparency throughout impressed the client.

Adam SoperMarketing Manager, Nabooki
“They took a lot of pressure off my team and worked tirelessly to get the job done.”

The Anderson Collaborative team successfully delivered a functioning website within the expected timeframe. From start to finish, they put in a lot of effort to produce outputs according to specifications. They also worked efficiently, stayed accessible, and followed an organized process.

John HallPresident, The Hall Agency Inc.
“I was very impressed with Trevor’s ability to come up with a game plan for the site.”

The client has been pleased with all the updates done on their new site. Anderson Collaborative communicates well, follows deadlines, and exhibits a high level of professionalism. They’ve also provided a clear plan, so the client knows and understands what to expect.

Shelby MeekMarketing Manager, Energy Service Company
“We’re happy with the number of conversions compared to the amount of new inbound leads attributed to their efforts.”

Both the ads and the new website have garnered a noticeable increase in leads and conversions. Anderson Collaborative finds success in employing a team of subject matter experts rather than spreading themselves thin across disciplines.

Greg SnowMarketing Manager, Washify
“They utilize a lot of our free media and press coverage to make us feel more authentic.”

The client has seen a 12% to 18% ROI on their work with Anderson Collaborative. The team takes an organic approach to advertising which helps make the brand feel more genuine. They understand the market and have strong communication skills.

Amber SolettiHead of Marketing & PR, JAMNOLA
“They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!”

Anderson Collaborative produced consistent yet unique branding materials to help the client’s brand stand out. A reliable partner, they were very attentive to the client’s needs and ideas. They led productive meetings and communicated effectively.

Juli Ann QuinnPresident, RSABill, Inc.
“Trevor and his team deliver with precision, clarity, and data that doesn’t lie.”

I’ve worked with plenty of agencies that promise results. Every campaign feels like a calculated moon landing: nothing is left to chance, every move is strategic, and the ROI speaks louder than any fancy pitch deck.

Joe FortunatoPerformance Marketing Director at CHHJ
“The payoff has been immediate, with strong return on ad spend and increased visibility for our brand.”

Anderson Collaborative has been a long time partner of ours and has patiently worked with us to get CTV launched throughout our brand, building strong return on ad spend and impression growth.

Mary MillsVP, Marketing at CHHJ

Conducted by an independent 3rd party

Take a look at client interviews

Read Client Interviews

SOLVING THE MARKETING PROBLEMS OF TODAY

WITH THE STRATEGIES OF TOMORROW

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Reach All Device Types & Placements

Our advertising reach includes Mobile, Desktop, Native, OTT,CTV, DOOH, and more.

Track The Results That Matter Most To You

Our analytics team will ensure no questions about performance are left unanswered.

Growth-Oriented Marketing & Advertising Built To Scale

We partner up long-term to develop a ROAS model for continuous stable growth and scaling.

Build Notoriety & Awareness With Extraordinary Creatives

We build virality through word of mouth, PR, and social media to get people talking about you

3RD PARTY ACCREDITATION

RECOGNITIONS & REWARDS

Anderson Collaborative has been recognized by mainstream media and 3rd party review websites as one of the top agency teams in Florida, the United States, and beyond.

“Best In Marketing Analytics Solutions”

goodfirms.co

“Top United States Digital Marketing Agencies”

marketwatch.com

“#1 Advertising Agency In Miami In 2022”

themanifest.com

“Top Digital Marketing Agencies In The U.S.”

designrush.com

“Local Excellence Miami / Ft. Lauderdale”

upcity.com

“Best Agencies For Brand Exposure”

yahoo.com

“The Best Digital Marketing Agencies”

influencive.com

“Top B2B Companies In The State Of Florida And Miami”

clutch.co

3RD PARTY ACCREDITATION

WANT TO GET THE MOST BANG FOR YOUR MARKETING BUCK?

We’re ready when you are. Schedule a free consultation with our team!

CONTACT US NOW

Frequently asked questions

What does a CTV advertising agency do?

A CTV advertising agency plans audiences, markets, inventory, frequency, creative delivery, measurement, and reporting for video ads shown through internet-connected television environments.

What is the difference between OTT and CTV?

OTT describes video content delivered through the internet. CTV describes the television device or environment used to watch that content. Advertising plans often use both terms together.

What targeting can a CTV campaign use?

Targeting can use approved geography, demographic, interest, customer, household, contextual, and retargeting signals depending on the platform, privacy requirements, inventory, and campaign goal.

How does Anderson Collaborative measure CTV advertising?

Measurement can include reach, frequency, completed views, verified site visits, calls, conversions, booked jobs, sales, revenue, and cross-channel response when the required data is available.

Can Anderson Collaborative manage multi-location CTV campaigns?

Yes. Campaigns can use national and local market structures with agreed audiences, budgets, creative, frequency, and revenue reporting for franchise or multi-location organizations.

Why Businesses Trust Us

Complete Budget Transparency: Always Know Where Your Money Goes

With Anderson Collaborative, you’ll have full visibility into your spending. Let us earn your trust.

A True Partnership in Success

Our agency’s success is built on helping you achieve yours. Together, we thrive.

Custom Strategies for Businesses of All Sizes

Whether you’re a Fortune 500 company or a growing small business, we tailor solutions to fit your unique needs.

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