“Gordy’s Hwy 30 Music Festival was started in 2009 as a fundraiser for a local school near our home in Fairfield, Idaho. Putting on the festival showed us that our true calling in life was to serve our community in whatever way we could, and since 2014, we have continued the annual tradition of the Hwy 30 Music Festival in Filer, Idaho to raise money for other organizations and members of the community who are in need.
Today, Hwy 30 Music Fest has evolved into a major music event with a lineup packed full of amazing musicians and groups, from country icons like Ray Wylie Hubbard and the Turnpike Troubadours to breakout stars like Kolby Cooper and Lainey Wilson, who just won ACM New Female Artist and Song of the Year.” – hwy30musicfest.com
The largest music festival in the State of Idaho and an event that draws crowds from around the entire United States, Hwy 30 Music Fest hired our team to amplify their online presence, ticket sales, and to oversee their marketing strategy for their 2022 festival. In collaboration with Nativz and Myers Media, Anderson Collaborative put together a cross-channel paid media plan paired with commercial production, web, and public relations efforts.
When it came showtime, the largest festival in Idaho became even larger growing its sales revenue by 158.86% and overall attendance by 84.10%. Today, our teams continue to work with Gordy, Megan, and the Hwy 30 Music Fest team as we move towards their 10th-anniversary concert and a new festival in Fort Worth in 2023.
Our public relations efforts were very successful earning them coverage from Rolling Stone, Yahoo Finance, Market Watch, Whiskey Riff, Star Tribune, KIVI-TV, Idaho Statesman, Fox, NBC, ABC, 95.7 KEZJ, and more.