Country Music Festival Promo Efforts Lead To Biggest Turnout Yet

How our promotional tactics helped Idaho's largest music festival increase their online ticket sales revenue by 158%

Case Study Competitive Analysis Content Content Production Conversion Rate Optimization Event Promotion Market Research Paid Media Reporting and Analysis Web Design & Development

Capabilities used

Paid Media Content Production Public Relations

The short version

Hwy 30 Music Fest saw a 158.86% increase in sales revenue and an 84.10% rise in overall attendance after Anderson Collaborative supported its 2022 festival strategy. The campaign paired a cross-channel paid media plan with commercial production, web, and public relations efforts that generated 5M+ social media impressions.

About the Project

Gordy's Hwy 30 Music Festival was started in 2009 as a fundraiser for a local school near our home in Fairfield, Idaho. Putting on the festival showed us that our true calling in life was to serve our community in whatever way we could, and since 2014, we have continued the annual tradition of the Hwy 30 Music Festival in Filer, Idaho to raise money for other organizations and members of the community who are in need.

Today, Hwy 30 Music Fest has evolved into a major music event with a lineup packed full of amazing musicians and groups, from country icons like Ray Wylie Hubbard and the Turnpike Troubadours to breakout stars like Kolby Cooper and Lainey Wilson, who just won ACM New Female Artist and Song of the Year." – hwy30musicfest.com

Gordy's Hwy 30 Music Festival has not only become a prominent music event but also a source of unity and support for the community. It's a testament to the festival's enduring commitment to philanthropy, lifting local organizations and individuals in their time of need. The festival's evolution showcases the power of music to create positive change and foster a sense of togetherness.

Client:

Hwy 30 Music Festival

Product:

Concert Series / Music Festival

Services:

Community Fundraising, Event Organization and Production, Music and Entertainment Programming, Philanthropic Support for Local Organizations, Promotion of Emerging and Established Artists, Community Building and Engagement

THE PROBLEM:

Enhancing Idaho's largest music festival's online presence, ticket sales, marketing

Hwy 30 Music Fest, once a humble school fundraiser, faced the challenge of transforming into a major music event drawing attendees nationwide. They sought our assistance in enhancing their online presence, ticket sales, and overall marketing strategy for their 2022 festival. Collaborating with Nativz and Myers Media, Anderson Collaborative devised an extensive cross-channel paid media plan, incorporating commercial production, web enhancements, and public relations initiatives. Despite its growing stature, Hwy 30 Music Fest aimed to maintain and expand its success while marking its 10th-anniversary concert and launching a new festival in Fort Worth in 2023.

THE SOLUTION:

AMPLIFYING IDAHO'S LARGEST MUSIC FESTIVAL WITH CROSS-CHANNEL MARKETING, BOOSTING SALES

Anderson Collaborative partnered with Hwy 30 Music Fest to elevate their online presence, boost ticket sales, and refine their marketing strategy for the 2022 festival. Our collaboration with Nativz and Myers Media resulted in a comprehensive cross-channel paid media plan, accompanied by commercial production, web enhancements, and expert public relations. As a testament to the success, the festival witnessed an extraordinary 158.86% increase in sales revenue and an 84.10% rise in overall attendance. We continue to work closely with Hwy 30 Music Fest, planning their 10th-anniversary concert and a new festival in Fort Worth for 2023. Our adept public relations initiatives garnered significant media coverage, including mentions in prestigious outlets such as Rolling Stone, Yahoo Finance, Market Watch, Whiskey Riff, Star Tribune, KIVI-TV, Idaho Statesman, Fox, NBC, ABC, and 95.7 KEZJ.

Results Summarized:

The largest music festival in the State of Idaho and an event that draws crowds from around the entire United States, Hwy 30 Music Fest hired our team to amplify their online presence, ticket sales, and to oversee their marketing strategy for their 2022 festival. In collaboration with Nativz and Myers Media, Anderson Collaborative put together a cross-channel paid media plan paired with commercial production, web, and public relations efforts.