Anderson Collaborative plans home services marketing around service areas, booking capacity, seasonality, and closed-job data. Search, social, connected TV, conversion work, and reporting use the same market definitions. The goal is a clear path from local demand to qualified calls, scheduled work, completed jobs, and accountable revenue.
What does a home services marketing agency deliver?
- Local paid search: Service and market campaigns for homeowners with active demand.
- Paid social: Demand creation, retargeting, and seasonal offers by service area.
- Connected TV: Household reach tied to approved site, call, and booked-job signals.
- Job-level reporting: Attribution that connects campaign spend to calls, bookings, and closed work.
How should a home services brand choose the work?
- Define service radius, crew capacity, average job value, and seasonal constraints by market.
- Choose channels for immediate demand, future demand, and repeat or referral work.
- Return booked and closed-job data to reporting so optimization does not stop at the form.
Home services marketing decision table| Goal | Primary work | Evidence |
|---|
| Immediate local demand | Paid search and conversion pages | Qualified calls and booked jobs |
|---|
| Seasonal demand | Paid social, video, and connected TV | Incremental bookings and market response |
|---|
| Multi-location growth | Local campaigns with shared reporting | Cost and closed revenue by territory |
|---|
What home services case study is published?
College HUNKS generated $14.5M+ in verified, CRM-matched revenue from $1.32M in media through June 2026. The national CTV program booked 20,785 revenue-generating jobs, delivered a 10.9x verified ROAS floor, and reached 59% more households year over year.
College HUNKS home services franchise case study, verified September 2, 2026.
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