What is DOOH advertising? Digital out-of-home (DOOH) advertising is a modern form of outdoor media that uses digital displays to deliver targeted messages to people on the move. Unlike traditional out-of-home (OOH) formats such as static billboards or posters, DOOH supports dynamic content, real-time updates, and programmatic placements. Brands reach
What is brand safety? Brand safety is the practice of preventing ads from appearing alongside content that could harm a brand's reputation. In programmatic advertising, where bids can run across vast publisher networks in milliseconds, safety controls help marketers avoid violent, misleading, adult, or politically extreme environments that do not
What is an ad exchange? An ad exchange is an online marketplace where advertisers and publishers buy and sell digital ad inventory in real time. Exchanges power programmatic advertising by matching ads to available placements on websites, apps, and other channels. Unlike traditional ad networks that sell bundled inventory, exchanges
What is an ad network? An ad network is an intermediary that connects publishers with available ad space to advertisers who want to promote products or services. Networks aggregate inventory across websites and apps, then match campaigns to placements. They differ from ad exchanges, which auction impressions individually. Common formats