Audience segmentation is the process of dividing a broad audience into groups that share traits you can act on. Those traits may be demographic, behavioral, psychographic, or geographic. The point is not more labels. The point is a different message, bid, offer, or exclusion. Segmentation pairs with audience targeting and
What is an attribution window? An attribution window is the set timeframe during which conversions, such as installs, sign-ups, or purchases, can be attributed to an ad click or impression. Also known in some products as a conversion window, it defines the period during which an ad interaction remains eligible
Ad attribution modeling assigns conversion credit across recorded ad and marketing interactions using a rule or algorithm. It helps teams compare how channels were allocated credit before a defined outcome. It does not reconstruct a perfect customer history, and changing the model does not improve ROI by itself. Keep three