Mid-roll ads are a video advertising format placed during longer recorded or live content. Viewers have already started watching. A poor break interrupts that session. Platforms, publishers, and creators control eligibility, placement, length, and whether an available slot actually serves an ad. Compare mid-rolls with bumper ads when you need
Livestream advertising is promotion delivered before, during, beside, or within a live digital broadcast. Platform ads, host-reads, branded segments, and companion display can share one session. Live attention is useful only when timing, disclosure, moderation, and replay reporting are planned in advance. It is not a captive audience, and a
Interactive video ads are a video format that lets viewers choose, explore, shop, answer, or control part of the experience. The interaction can reveal preference or shorten a product decision. It should remain optional, accessible, and useful on the devices where the ad will run. An interaction is an action
Interactive advertising is paid media that invites someone to play, choose, shop, or use a camera. The interaction works best when it removes one buying uncertainty, such as how an app works, which product fits, or where to continue. This guide compares the main jobs these formats can do. Interactive
Conversion tracking records a defined business action and associates it with campaigns and channels under each platform's rules. It connects spend to observed events through tags, pixels, and event tracking. Use it with conversion rate analysis and marketing attribution inside conversion rate optimization work. Assigned conversions are not incrementality. Start
Heatmap analysis is a set of color overlays that aggregate how people interacted with a page: where they clicked, how far they scrolled, which area collected clicks, which clicks were associated with ecommerce purchases, or how long a section stayed in view. A heatmap is an observation. It does not
Gross rating point (GRP) measures the total weight of a media schedule against a defined audience. The common formula is reach percentage multiplied by average frequency. A plan that reaches 40% of its audience an average of 3 times delivers 120 GRPs. GRP combines two inputs into one planning number.
What is cost per acquisition? Cost per acquisition (CPA) is selected marketing cost divided by the number of defined acquisitions in the same period. Google Ads defines cost per action as marketing cost divided by actions, and its glossary defines CPA as total cost divided by total conversions. Those conversions
Branded content is marketing a brand participates in and a publisher or creator executes, usually as a story, film, series, or post rather than a standard product spot. Payment, free product, or another exchange of value is enough to create a commercial relationship. Content marketing still has to decide audience,
A bumper ad is a non-skippable Google video ad lasting 5 to 6 seconds. Google's video ad formats page describes bumpers as lasting between 5 and 6 seconds, with a 6-second maximum and a 5-second minimum in the format table. Viewers cannot skip them. They play before, during, or after
A carousel ad is a paid social unit with multiple scrollable cards. Each card can carry its own visual and, depending on the platform, its own headline, description, and destination. Treat it as one input to paid social, not as a conversion multiplier. Use a carousel when you have a
Behavioral analytics is analysis of named user actions, in sequence and by segment, to answer a specific question. The useful grain is the event that marks the decision, not every pixel. A recording can show the interface and actions in a session; a comparison or test determines whether the suspected
What is backlink analysis? Backlink analysis is a structured review of links from other websites to your site. It identifies where each link appears, which page it reaches, how it is described, whether it still works, and what action the evidence supports. A useful audit ends with a decision list.
What is an attribution window? An attribution window is the set timeframe during which conversions, such as installs, sign-ups, or purchases, can be attributed to an ad click or impression. Also known in some products as a conversion window, it defines the period during which an ad interaction remains eligible
Google Ads assets are the extra content that can appear with an ad: sitelinks, call buttons, location details, prices, promotions, lead forms, and more. Google's current name is assets. Older Help and reports still say extensions. The objects are the same class of add-ons. Headlines and descriptions are assets too.
Influencer attribution connects creator activity with customer actions and business outcomes. Those connections fall into three different claims: deterministic response, assigned credit, and causal incrementality. No single method captures all effects. Common signals include tracked links, codes, landing pages, surveys, and lift tests. Reporting should name which claim is being