Out Of Home Advertising Takeover In DFW For Classic Family Favorite Card Game

How we utilized a combination of static/digital billboards around Dallas, Texas to produce tens of millions of impressions, drive awareness, & generate app downloads for Phase 10/Mattel

A/B Testing Case Study Featured

Capabilities used

Outdoor & Out-of-Home Content Production Reporting & Analysis

The short version

The Phase 10 out-of-home campaign produced an estimated 11,346,569 impressions in the DFW area. Anderson delivered 8.4M+ digital billboard impressions, 2.9M+ static kiosk impressions, and retargeted 500k+ OOH proximity devices.

About the Project

The campaign focused on their app, Phase 10: World Tour. Our media buying and planning team was hired to execute buys around the DFW metroplex in hopes to achieve as much awareness as possible and drive app downloads utilizing QR codes.

Partnering with Outfront Media & AdQuick, our team compiled a collection of premiere placements and quickly had a winning media plan. These placements included 25 backlit kiosks around West Village & Downtown, 7 digital displays at local Dallas mall locations, and complimentary programmatic mobile retargeting ads based on device tracking & geographic proximity to the placements.

In collaboration with Viral Nation, we produced a variety of static & video creative for the units. It was truly a team effort with creative team Nick Williamson, Claiborne Myers, Nazareno Castro Bay, and Gregorio Palacios carrying the torch across the finish line with very quick turnaround requests.

Client:

Phase 10, Mattel, Mattel 163.

Product:

Multiplayer Card Game / App

Services:

Marketing Consultation, Strategic Planning, Full Service Media Planning & Buying, Photo & Video Production, Creative Design, Animation, Outdoor Advertising, Programmatic Display Advertising, Reporting & Analytics

THE PROBLEM:

Enhancing Phase 10 app awareness

Faced with the challenge of boosting Phase 10 app awareness, our team executed a comprehensive Out Of Home Advertising campaign in DFW, targeting awareness and app downloads.

THE SOLUTION:

Implementing strategic DFW Out Of Home Advertising campaign

Strategically crafting a media plan for success was our mission in collaborating with Phase 10, a Mattel favorite. Focused on Phase 10: World Tour, our team partnered with Outfront Media and AdQuick, resulting in 11,346,569 impressions, QR code-enabled downloads, and a standout campaign in DFW. Exciting times ahead!

Results Summarized:

Anderson Collaborative delivered on all requests and met tight delivery dates thanks to the hard work of our team. All placements produced an estimated total of 11,346,569 impressions generating a massive amount of awareness in the DFW area. QR codes on each of the creative allowed each passerby to take a picture of the display and immediately download the app. These QR codes were unique to each placement which allowed us to track and analyze the effectiveness of each individual unit.

This was by far one of our favorite campaigns we’ve ever had the pleasure of working on and look forward to future collaboration with all parties involved!