Lifetime Value (LTV): Calculate, Understand, and Maximize Customer Revenue
Lifetime Value (LTV), also known as Customer Lifetime Value (CLV or CLTV), is a marketing metric that estimates the total revenue a business can expect
Lifetime Value (LTV), also known as Customer Lifetime Value (CLV or CLTV), is a marketing metric that estimates the total revenue a business can expect
Definition:The churn rate, also known as the attrition rate, is the percentage of customers who stop doing business with a company or cancel a service