What is a Gross Rating Point (GRP)? | Learn How to Calculate GRPs
A Key Metric for Campaign Effectiveness What is GRP?Gross Rating Points (GRPs) are a standard measure used in media planning to assess the impact of
A Key Metric for Campaign Effectiveness What is GRP?Gross Rating Points (GRPs) are a standard measure used in media planning to assess the impact of
What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) is a digital marketing metric that calculates the cost associated with acquiring a new customer.
What is the Conversion Rate? Conversion Rate refers to the percentage of users who complete a desired action, such as making a purchase, signing up
Brand Lift refers to the measurable increase in consumer awareness and interest in a brand after exposure to an advertising campaign. It’s a vital metric