Location-based marketing is a method that uses a person or device location signal to shape targeting, messaging, or measurement. Methods include regional targeting, geofencing, beacons, and local search. A valid use needs clear relevance, appropriate consent, and enough accuracy for the decision being made. This page is the broader signal
Interactive video ads are a video format that lets viewers choose, explore, shop, answer, or control part of the experience. The interaction can reveal preference or shorten a product decision. It should remain optional, accessible, and useful on the devices where the ad will run. An interaction is an action
Interactive advertising is paid media that invites someone to play, choose, shop, or use a camera. The interaction works best when it removes one buying uncertainty, such as how an app works, which product fits, or where to continue. This guide compares the main jobs these formats can do. Interactive
Frequency capping is a delivery control that limits impressions or views from a defined scope during a stated window. Frequency in marketing covers the broader measurement topic. Here, the focus is choosing a cap, understanding where it applies, and evaluating the result. Caps should vary with audience size, flight length,
Ad skipping is a viewer using an available skip control. It is not the same as leaving playback, a TrueView view, a completion, or a paid view. Tracking retention near the skip point helps teams judge the opening of a skippable in-stream unit. Bumper ads and other non-skippable formats have