What is location-based marketing? Location-based marketing delivers messages, ads, or offers tied to a user's physical location or recent visits. Tactics include geofencing, geo-targeting, beacons, and local search ads. Hyperlocal campaigns narrow reach to neighborhoods or blocks when foot traffic drives revenue. The goal is relevance: reach someone when proximity
What are interactive video ads? Interactive video ads are video units that invite viewers to click, answer, or explore content inside the player instead of only watching passively. They use hotspots, polls, product tags, quizzes, and branching storylines to keep attention high and shorten the path to action. Brands often
What is interactive advertising? Interactive advertising is a form of digital advertising designed to encourage active user engagement with a brand's message. Unlike traditional one-way ads, interactive formats foster two-way communication so users participate with the content. Through digital and online media, brands create more memorable experiences that often lift
What is frequency capping? Frequency capping limits how many times an individual user sees the same ad within a defined time window. The tactic controls frequency in marketing, reduces ad fatigue, and pairs naturally with Facebook Ads frequency caps on Meta reach campaigns. Example frequency cap settings by channel |
What is ad skipping rate? Ad skipping rate is the percentage of viewers who choose to skip a video or audio ad when given the option. The metric matters for video ads, in-app placements, and podcasts where users can bypass ads to reach content faster. Tracking skip rate helps teams