Anderson Collaborative, Nativz, Seer Interactive, JumpFly and KlientBoost lead our shortlist of 20 search engine marketing agencies in the United States. Their approaches differ: some combine SEO and paid search, while others concentrate on ecommerce acquisition, B2B pipeline or local appointments. The profiles below compare actual client work so you can choose around the problem your business needs to solve.
SEM often means paid search advertising, including Google Ads and Microsoft Advertising. This guide also covers agencies that coordinate paid search with SEO. Paid ads buy placement; SEO improves unpaid discovery through technical fixes, content and authority. A shared plan can connect the two without treating their budgets or results as interchangeable.
Compare search engine marketing agencies
The table pairs each agency with a documented engagement and the situation it helps illustrate. The profiles include direct case studies and customer accounts, with historical work identified where relevant.
| Agency | Search work to explore | Best fit |
|---|---|---|
| Anderson Collaborative | DebtBlue: landing pages, paid acquisition and enrollment tracking | Search tied to sales and broader media |
| Nativz | Skibell Fine Jewelry: SEO, Google Ads, website and content | Retail and consumer brands needing creative plus search |
| Seer Interactive | Latham Pool: search data and website redesign | Complex customer journeys and analytics |
| JumpFly | Harvard Business Services: paid search and organic formations | Businesses building both acquisition channels |
| KlientBoost | Airbnb: PPC experiments with an in-house team | Paid-search optimization and CRO |
| Coalition Technologies | Lease Advisors: multinational SEO and PPC | Specialized B2B lead generation |
| Directive | Sumo Logic content; iCIMS SEO and paid media | B2B software and technical buying journeys |
| Titan Growth | Software AG: SEO, paid media and site launches | Enterprise search through website changes |
| WebMechanix, now Level | Matrax: search-intent and account restructuring | Industrial and high-consideration leads |
| OuterBox | Lethal Performance: SEO and Google Ads | Ecommerce catalogs and technical website work |
| Ignite Visibility | Price Self Storage: SEO, PPC and conversion work | Multi-location bookings and reservations |
| Tinuiti | Leafguard: search within media-mix allocation | Commerce and larger cross-channel budgets |
| SmartBug Media | CloudVelox: search, inbound and HubSpot | CRM-connected B2B acquisition |
| Big Leap | NOW Tech: indexing, keyword and content repairs | Organic-search foundations |
| OpenMoves | Tend: local SEO and booking-focused search ads | Multi-location healthcare |
| Straight North | Sourgum: customer-based bids and SEO | Service businesses tracking acquired customers |
| AdVenture Media Group | Nasdaq: search traffic quality and SQLs | B2B paid-search efficiency |
| Volume Nine | Whitcomb Selinsky SEO; Core 4x4 paid search | Content-led discovery with paid support |
| Blue Corona, now with RYNO | Jack Lehr: SEO plus seasonal search ads | Home-service calls and local demand |
| Metric Theory, now Monks | GoFundMe: profitable search acquisition | Paid media with organic work handled separately |
1. Anderson Collaborative
Website: Anderson Collaborative
Headquarters: Coral Gables, Florida (Miami area)
Key services: Paid search, SEO, paid media, analytics, reporting, creative, landing page strategy
Anderson Collaborative is our first choice for connecting search acquisition with the website, sales process and measurement behind it. Its DebtBlue engagement began in 2021 with a rebuilt website and landing pages, followed by analytics, call tracking and offline conversion tracking across paid search and paid social. That matters in financial-services lead generation: an inexpensive form submission is only useful if it becomes an eligible enrollment.
The case reports an 89% reduction in cost per enrollment and a 10%+ lead-generation conversion rate for the combined program. The account was built to follow prospects beyond the initial click, which makes it a useful example for businesses whose sales close by phone or through a CRM. Client reviews on Clutch provide a separate view of working with the team.
AC also offers SEO services and paid search management. Its commercial production reel shows the creative capability available alongside search:
2. Nativz
Website: Nativz
Headquarters: Dallas, Texas
Key services: Social management, paid media, content production, web, brand, commercial production
Nativz is a Dallas-based option for businesses whose search program also needs a better website and a steady supply of creative. A particularly relevant customer example is Skibell Fine Jewelry. In her May 23, 2025 Clutch review, Lyn Skibell describes work spanning SEO, Google Ads, the website and social content. That is a closer match to an integrated search brief than a social-only campaign result.
The agency’s website-development offering includes SEO foundations, metadata, site performance, GA4 events and conversion tracking. Those capabilities help when paid traffic lands on a site that needs technical or usability work before acquisition can scale. Nativz’s broader services cover paid media, production, branding and social management, making it especially relevant to retail and consumer brands that need those pieces coordinated.
3. Seer Interactive
Website: Seer Interactive
Headquarters: Philadelphia, Pennsylvania
Key services: SEO, PPC, analytics, data strategy, audience research
Seer Interactive suits teams with substantial search data and a website journey that needs improvement. For Latham Pool, Seer combined audience research, usability testing, SEO and paid-media data in a brand refresh and website redesign. The work connected what customers were searching for with the information and interface they encountered after arriving.
Seer reports a 122% year-over-year increase in lead rate from the combined redesign. The project ran for nine months from kickoff to launch. In the same case, Latham VP of Marketing Gail Conroy credits the team’s consumer insights and collaborative process. This is a good fit when buying more traffic will not solve unclear positioning or a difficult path to inquiry.
4. JumpFly
Website: JumpFly
Headquarters: Hoffman Estates, Illinois
Key services: PPC, Google Ads, Microsoft Ads, Amazon Ads, paid social, SEO
JumpFly’s Harvard Business Services work shows how paid and organic search can develop within a long-running relationship. Its SEO case focuses on reaching prospective Delaware business owners and converting that interest into new company formations, rather than maximizing informational blog visits. The SEO service page reports a 58% increase in formations for that program.
A separate Q1 2025 paid-search case describes optimizing toward new formations while maintaining the client’s ROAS target. For buyers, the distinction is useful: SEO and PPC can share a business objective while retaining their own campaign plans and reporting. JumpFly’s customer reviews include advertisers working across Google, Microsoft and other paid channels.
5. KlientBoost
Website: KlientBoost
Headquarters: Costa Mesa, California
Key services: PPC, paid social, SEO, landing pages, conversion rate optimization, creative
KlientBoost is worth comparing when the immediate problem is an underperforming paid-search account or landing-page funnel. Its Airbnb case study describes a three-month engagement alongside Airbnb’s existing PPC team. The work included keyword-specific ad tests, campaign changes and negative-keyword organization.
KlientBoost reports a 22% improvement in click-through rate and a 7% reduction in cost per conversion during that project. Airbnb Online Marketing Technology Manager Catherine Lam’s testimonial in the case describes the value of outside ideas that could be implemented quickly. That makes KlientBoost relevant to companies with an internal marketing team that wants focused acquisition experiments, as well as buyers considering its wider paid media, SEO and CRO services.
6. Coalition Technologies
Website: Coalition Technologies
Headquarters: Los Angeles, California
Key services: SEO, PPC, web design, ecommerce development, conversion optimization
Coalition Technologies’ Lease Advisors case is directly relevant to buyers seeking SEO and PPC together. Lease Advisors needed to reach a specialized real-estate audience while competing with well-funded financial firms. Coalition reviewed existing content and advertising performance, then developed paid and organic campaigns for the United States, Canada and Puerto Rico.
The agency reports that cost per opportunity fell from $450 to $69, while incoming leads increased 400% over the engagement. Those figures describe the combined search program. Its practical appeal is coordinated acquisition for a narrow, high-value audience, with content and paid targeting working from the same market understanding. Coalition’s Clutch reviews offer customer accounts across SEO, PPC and ecommerce website projects.
7. Directive
Website: Directive
Headquarters: Irvine, California
Key services: SEO, paid media, conversion strategy, content, B2B demand generation
Directive is a strong B2B candidate when search needs to support a complex product and a longer sales cycle. Its Sumo Logic work organized content around different stages of technical research: a glossary for early questions, then application and integration pages for buyers evaluating solutions. Internal linking and on-page improvements helped connect those entry points. The 2021 case document records the historical program.
There is also a direct client account of integrated search work. In her January 2025 Clutch review, iCIMS senior manager Emily January describes North American SEO and paid media expanding into EMEA SEO, content and a GA4 audit. She praises the team’s B2B SaaS knowledge and communication while noting account-team changes. This combination is useful for software companies coordinating content, acquisition and measurement across markets.
8. Titan Growth
Website: Titan Growth
Headquarters: San Diego, California
Key services: SEO, PPC, paid media, technical search, analytics
Titan Growth’s Software AG case covers a multi-year SEO and paid-media relationship through website launches and tracking implementations. The work is relevant to enterprise software companies that need to maintain search visibility while their website and measurement infrastructure change.
Titan reports a 640% year-over-year increase in paid-media conversions with a reduction in CPA of more than 50% in the case’s reported period. Its separate organic results include growth in first-page rankings. The useful distinction is that the page reports paid conversion performance and organic visibility separately, rather than combining them into one traffic claim. Titan’s site also identifies its relationship with Intero Digital. Customer reviews for Titan Growth describe SEO engagements in software, education and other industries.
9. WebMechanix
Website: WebMechanix, which redirects to Level Agency
Legacy base: Columbia, Maryland; now integrated with Level Agency
Key services: Paid media, SEO, conversion optimization, analytics, marketing automation
WebMechanix is now part of Level Agency. Level’s integration announcement explains that it acquired WebMechanix in May 2024 and subsequently retired the separate brand. The historical work remains useful for understanding the team’s approach to paid search.
For Matrax, WebMechanix rebuilt a Google Ads account around product profitability and search intent, removed low-volume or nonconverting keywords and tested more relevant ad copy. The case reports a reduction in average CPL from $139.75 to $63.29. It also distinguishes sales opportunities from closed deals, comparing the 2017–2018 opportunity baseline with 2019. This is a useful example for technical or industrial products with several applications and a sales-assisted purchase. Level’s customer-review profile includes historical WebMechanix engagements.
10. OuterBox
Website: OuterBox
Headquarters: Akron, Ohio
Key services: Ecommerce SEO, PPC, web design, development, conversion optimization
OuterBox is especially relevant to ecommerce catalogs where technical SEO, category content and Google Ads need to move together. Lethal Performance, an aftermarket automotive-parts seller, came to OuterBox after a new website launch in 2019. The case study describes on-page optimization, content, link building, technical updates and conversion work alongside paid search.
OuterBox reports 479% growth in paid revenue with a 124% increase in ad spend over the reported engagement. Lethal Performance’s Jared Rosen separately describes 923% online-sales growth over three years across the broader relationship, which also included email. The combination makes OuterBox a practical candidate when product discovery and the shopping experience are inseparable. Its Clutch reviews provide additional customer perspectives on search and website projects.
11. Ignite Visibility
Website: Ignite Visibility
Headquarters: San Diego, California
Key services: SEO, PPC, social media, conversion optimization, digital strategy
Ignite Visibility has a useful integrated-search example in Price Self Storage. In his April 24, 2024 Clutch review, Director of Sales and Marketing Ryan Majors describes SEO, PPC budget management and conversion-focused website work. The objectives were specific: increase reservations and rentals, improve search and Performance Max ads, and make the website easier to use.
Majors reports increased reservations and rentals across the combined engagement and describes communication through email and virtual meetings. That makes Ignite relevant to multi-location service businesses where a search click needs to become a location-specific booking. Its separate multi-location SEO/PPC case explains tactics such as geographic targeting, seasonal bids, local pages and Google Business Profile improvements for an unnamed franchise.
12. Tinuiti
Website: Tinuiti
Headquarters: New York, New York
Key services: Paid search, shopping, retail media, marketplace advertising, SEO, analytics
Tinuiti suits commerce brands that need search considered alongside the channels that create demand. Its Leafguard case describes a measurement problem: last-click reporting favored search and affiliates while understating the contribution of Facebook, direct mail, television and YouTube. Tinuiti used its media-mix approach to change the allocation rather than simply increasing spend on the channels receiving the final click.
During the first two months after those changes, the agency reports 12% lower CPA and 30% more prospects across the program. The lesson for an SEM buyer is about budget decisions: strong search conversion numbers do not necessarily show which channels generated the underlying demand. Tinuiti also offers paid search, shopping, retail-media and SEO services, plus Foundation for smaller businesses. Customer reviews on Clutch provide another view of its engagements.
13. SmartBug Media
Website: SmartBug Media
Headquarters: Newport Beach, California
Key services: SEO, paid media, content marketing, HubSpot, web design, inbound strategy
SmartBug Media is a good candidate when search acquisition needs to connect to HubSpot, content and sales follow-up. Its CloudVelox case describes a cloud-software company attracting the wrong paid-search visitors. SmartBug cleaned up keyword targeting and added negative keywords, while the wider engagement included inbound content, lead scoring, website improvements and repairs to broken pages after a HubSpot migration.
The case reports 540% growth in overall digital-marketing leads over six months from that combined program. CloudVelox CMO James Kessinger’s account in the case emphasizes attracting the right visitors and improving marketing- and sales-qualified leads. For B2B teams, that is a more useful operating example than a traffic target disconnected from the CRM. SmartBug customer reviews cover additional marketing and HubSpot projects.
14. Big Leap
Website: Big Leap
Headquarters: Lehi, Utah
Key services: SEO, content marketing, PPC, social media, reputation
Big Leap is an organic-search-led option for companies whose website has basic visibility and content problems. Its NOW Tech case began with an IT-services business receiving little search traffic. The team removed noindex tags, set up Search Console and Analytics, researched relevant queries with the client, and optimized 13 pages with content and metadata aligned to those terms.
That sequence makes Big Leap useful to buyers whose first priority is fixing discovery and measurement before expanding acquisition. It also illustrates why an SEO plan must include implementation: publishing more articles would not have solved an indexing restriction. Big Leap’s broader offering includes content, paid search and reputation management. Customer reviews on Clutch give readers a separate source for the working relationship.
15. OpenMoves
Website: OpenMoves
Base: Huntington, New York; distributed team
Key services: SEO, PPC, paid social, email marketing, conversion optimization
OpenMoves’ Tend case is a detailed example of SEM across more than 30 dental offices. The team coordinated local SEO, Google Business Profiles and citations with paid search, then analyzed the multi-step online booking process so traffic could turn into appointments.
The most useful part for a healthcare or multi-location buyer is the data work. OpenMoves connected available CRM information to Google Ads and moved bidding toward patient-booking outcomes. Reporting could be viewed by office, region, service line and the business as a whole. That supports a clear buyer fit: organizations balancing local appointment capacity, different acquisition costs and a central marketing budget. OpenMoves’ Clutch reviews include customer accounts of paid and organic acquisition work.
16. Straight North
Website: Straight North
Headquarters: Chicago, Illinois
Key services: SEO, PPC, web design, lead generation, tracking
Straight North’s Sourgum case combines paid acquisition and organic search for a dumpster-rental business. The agency consolidated 40 campaigns, separated brand from nonbrand activity, connected metro-specific terms to locations and used customer data to improve Google Ads bidding. Its organic work included educational content and outreach for relevant editorial links.
Straight North reports 32% growth in paid-acquired customers and a 23% reduction in customer acquisition cost for the paid program, alongside a 148% increase in organic website users. The case is useful for service businesses that can share actual customer outcomes with their agency: it shows how that information changes bidding and reporting beyond counting calls or forms. Straight North’s customer reviews cover SEO, paid search and website engagements.
17. AdVenture Media Group
Website: AdVenture Media Group, now at adventuremedia.ai
New York office: Woodmere, New York
Key services: PPC, Google Ads, paid social, conversion strategy, landing pages
AdVenture Media Group, now using adventuremedia.ai, is worth comparing when lead volume looks healthy but sales qualification does not. Its Nasdaq Governance Solutions case describes refining Google Ads traffic, reducing spam, building negative-keyword lists and expanding into Microsoft search. The team evaluated results through Marketo and Salesforce as well as the ad platforms.
The case reports a decline in lead disqualification from 93% to 24% and in cost per sales-qualified lead from more than $6,000 to about $2,000. This is a paid-search example with a clear commercial goal, rather than an SEO result. The agency also lists SEO/AEO and CRO services. AdVenture’s customer reviews on Clutch provide additional context on delivery and account management.
18. Volume Nine
Website: Volume Nine
Headquarters: Denver, Colorado
Key services: SEO, content, paid media, social media, digital strategy
Volume Nine is a useful option for brands connecting organic search to content and social distribution. For law firm Whitcomb Selinsky PC, it updated service pages around high-intent queries and developed content for government contractors, personal-injury clients and business owners. Social activity also helped reach potential plaintiffs in the Lambro v. U.S. overtime-pay case. The agency reports 43% year-over-year growth in organic pageviews alongside the wider campaign’s lead-generation results.
Its paid-search work is visible in a separate customer account. In his August 2026 Clutch review, Core 4x4 founder Spence Schramm describes rebuilding Google Ads, establishing Meta campaigns and receiving consistent weekly updates. Together, these examples distinguish Volume Nine’s content-led organic work from its paid acquisition engagements.
19. Blue Corona
Website: Blue Corona
Legacy base: Gaithersburg, Maryland; now part of the combined RYNO organization
Key services: SEO, PPC, analytics, web design, lead generation, local search
Blue Corona specializes in home-service search and lead generation, and its current site explains the merger with RYNO Strategic Solutions. Its historical Jack Lehr Heating, Cooling & Electric case shows why a contractor may need both channels. After a website and SEO program began in August 2014, the team added Google ads in December and Bing ads in March 2015 to fill capacity during slower seasons.
The case reports that tracked monthly website leads rose from 19 in August 2014 to 172 in August 2015 across the website and search engagement. Its buyer fit is seasonal, local demand with calls and jobs to measure, rather than ecommerce catalog growth. Customer testimonials on FeaturedCustomers include accounts from home-service and local businesses; those are published references, not a Clutch review score.
20. Metric Theory
Website: Metric Theory
Key services: Paid search, paid social, display advertising, analytics, performance media
Metric Theory’s current site identifies the business as Monks, formerly Metric Theory. Its historical GoFundMe case is useful for paid-search buyers because it centers on acquiring valuable users profitably across markets. The campaign won Best Use of Search: Finance at the 2019 US Search Awards.
GoFundMe Head of Growth Marketing Jesse Boland’s testimonial on the agency site describes growing new users and revenue per user together. That is an important distinction for platforms and subscription businesses, where a cheap signup may have little long-term value. Metric Theory’s legacy portfolio is strongest in paid acquisition across search, shopping, social and other media; buyers with SEO handled internally can evaluate that complementary scope within the current Monks organization.
How paid search and SEO should work together
A useful search plan starts with different jobs for each channel. Paid search can put a new offer in front of people already looking for it. SEO can improve the product, service and informational pages those people discover without an ad click. Search-term reports can reveal language worth addressing in content, while organic landing-page performance can expose gaps in a paid funnel.
The examples above show several ways to connect the work. JumpFly pairs business-formation demand with paid and organic campaigns. OuterBox combines product discovery with the ecommerce site. OpenMoves and Straight North bring booking or customer data back into bidding. SmartBug connects acquisition to content and CRM follow-up. The most useful comparison is the operating model your business needs, not how many channels appear on a services page.
| Decision | What a coordinated program should make clear |
|---|---|
| Keyword coverage | Which queries need paid coverage, organic investment or both |
| Website changes | Who can publish landing pages, resolve technical issues and run conversion tests |
| Sales quality | How calls, bookings, qualified leads and purchases reach the reporting system |
| Budget allocation | How brand search, nonbrand search and demand-building media are evaluated |
| Ownership | Client access to ad accounts, analytics, Search Console, feeds and creative files |
For a broader channel plan, explore our paid media capabilities and Typhoon Texas campaign, which illustrates a cross-channel program. Our guide to digital marketing agencies in the United States expands the shortlist beyond search. For AI discovery research, compare the tools in our AI SEO guide.
Anderson Collaborative publishes this guide; Nativz is its sister agency.
Frequently asked questions
Which agency handles paid ads and SEO together?
Anderson Collaborative combines paid search, SEO, web work and analytics. JumpFly’s Harvard Business Services work and OuterBox’s Lethal Performance case also show paid and organic search in the same client relationship. Coalition Technologies, Titan Growth and Straight North publish additional examples of both disciplines.
Which search engine marketing agencies should ecommerce businesses compare?
OuterBox is a useful starting point for product catalogs that need SEO and Google Ads together. KlientBoost suits paid-search experimentation and conversion work, while Tinuiti connects search with shopping, retail media and broader media allocation. The right fit depends on whether the constraint is product discovery, acquisition cost or the shopping experience.
What makes a strong search engine marketing partner?
A strong partner connects search terms and landing pages to qualified outcomes. OpenMoves used patient-booking data for Tend, Straight North connected Sourgum customer data to Google Ads, and AdVenture rebuilt Nasdaq campaigns around sales-qualified leads. These examples show why form totals alone are an incomplete measure.
Who are the best experts in integrated search marketing?
Seer Interactive brings audience research, SEO, paid-media data and website experience together. Directive focuses on B2B search and pipeline, while SmartBug connects acquisition to inbound content and HubSpot. Anderson Collaborative is our first recommendation for coordinating search, creative and measurement across a broader marketing program.
What is an award-winning search marketing agency?
Metric Theory’s GoFundMe campaign won Best Use of Search: Finance at the 2019 US Search Awards. The agency now identifies as Monks, formerly Metric Theory. That historical recognition is useful context alongside the campaign’s acquisition strategy and the current team’s scope.
Should one agency manage SEO and paid search?
One agency can simplify shared keyword research, landing-page changes and reporting. Separate specialists can work well when one internal owner coordinates priorities. Paid search can test demand quickly; SEO builds visibility through technical work and useful content. Their results should remain identifiable even when the strategy is shared.
For an integrated search program with clear ownership of media, website work and measurement, contact Anderson Collaborative.