PPC Marketing For Financial Services & Debt Consolidation Company

Developed a strong online presence, PPC strategies, and conversion tracking systems to elevate DebtBlue's financial services.

Branding Case Study Competitive Analysis Lead Generation Market Research Paid Media Reporting and Analysis System Integration Web Design & Development

Capabilities used

Paid Search Web Design & Development Reporting & Analysis

The short version

DebtBlue reduced cost per enrollment by 89%, reached a 10%+ lead generation conversion rate, and generated 2.3M in enrollments from top keywords. Anderson built new landing pages and a website, then connected analytics, call tracking, Paid Search, Paid Social, and offline conversion tracking into a new digital ecosystem.

About the Project

Anderson Collaborative embarked on this journey taking a holistic approach.

Backed by more than 20 years of experience, the DebtBlue team is committed to helping individuals and families get back on their feet financially. By reducing the principal portion of your credit card debt, department store bills or medical bills, DebtBlue clients can get out of debt more quickly and regain the financial stability that may be lost to the unexpected loss of a job, sickness, or divorce.

In 2021, DebtBlue embarked on a transformative journey with Anderson Collaborative, a strategic partner in the world of digital marketing. DebtBlue aimed to extend its mission of financial empowerment to individuals and families grappling with debt.

Our mission was clear: to utilize the power of digital marketing to amplify DebtBlue's message and reach those in need. Anderson Collaborative embarked on this journey by taking a holistic approach, beginning with a complete overhaul of their digital presence.

Client:

DebtBlue

Product:

Financial Services, Lead Generation, Debt Remediation & Consolidation

Services:

360 Marketing Services, Data Analysis & Analytics, Paid Media Planning & Buying, Website Design & Development, CRM Integration

THE PROBLEM:

DebtBlue needed digital marketing to reach and assist debt-burdened individuals

Anderson Collaborative faced the challenge of enhancing DebtBlue's digital presence, expanding its mission of financial empowerment, and optimizing pay-per-click marketing and lead generation efforts. This required a holistic approach, including website overhaul, campaign targeting, and conversion tracking implementation, while ensuring seamless integration of call tracking for qualitative analysis.

THE SOLUTION:

Anderson Collaborative amplified DebtBlue's mission through digital marketing and website overhaul

Anderson Collaborative tackled DebtBlue's challenge by executing a comprehensive digital marketing strategy. This involved revamping the website, implementing precise analytics and conversion tracking, integrating call tracking for qualitative insights, and executing targeted Paid Search and Paid Social campaigns. These efforts created an entirely new digital ecosystem, strengthening DebtBlue's message and outreach capabilities.

Results Summarized:

Anderson Collaborative was hired by DebtBlue in 2021 to serve as the manager of their pay-per-click marketing and lead generation campaigns. With a comprehensive growth marketing strategy, Anderson Collaborative built new landing pages and a website for the organization. Our analytics and conversion tracking team put a system in place to pinpoint each deal/lead to specific campaigns, targeting, keywords, and ad groups. We also integrated a call tracking system for in-depth qualitative analysis of leads generated. Our media planning and buying approach consisted of Paid Search campaigns fueled by offline conversion tracking and Paid Social advertisements for multi-step retargeting.

These efforts culminated in a comprehensively new digital ecosystem for the DebtBlue team which continues to be utilized today.