What are mid-roll ads? Mid-roll ads are video placements that run during content rather than only at the start or end. Platforms such as YouTube, TikTok, Facebook, and Twitch use them in long videos or live streams. They differ from bumper ads and tie into livestream advertising when events run
What are interactive video ads? Interactive video ads are video units that invite viewers to click, answer, or explore content inside the player instead of only watching passively. They use hotspots, polls, product tags, quizzes, and branching storylines to keep attention high and shorten the path to action. Brands often
What is a bumper ad? A bumper ad is a six-second, non-skippable video ad format on YouTube and many video partners. It is built for quick brand impressions: one idea, one visual hook, and immediate recognition. Bumpers work well in awareness campaigns and as companions to longer video ads. Video