Mid-roll ads are a video advertising format placed during longer recorded or live content. Viewers have already started watching. A poor break interrupts that session. Platforms, publishers, and creators control eligibility, placement, length, and whether an available slot actually serves an ad. Compare mid-rolls with bumper ads when you need
Interactive video ads are a video format that lets viewers choose, explore, shop, answer, or control part of the experience. The interaction can reveal preference or shorten a product decision. It should remain optional, accessible, and useful on the devices where the ad will run. An interaction is an action
A bumper ad is a non-skippable Google video ad lasting 5 to 6 seconds. Google's video ad formats page describes bumpers as lasting between 5 and 6 seconds, with a 6-second maximum and a 5-second minimum in the format table. Viewers cannot skip them. They play before, during, or after