Media buying is the negotiation, purchase, trafficking, monitoring, and optimization of advertising inventory. A multi-platform buy should give each channel a defined job, use consistent audience and measurement rules, and account for overlap between systems. A list of search, social, CTV, linear television, display, audio, and outdoor placements is not
Direct response advertising is paid media built to produce a defined, trackable action, such as a call, form submit, code redemption, appointment, or purchase. Brand campaigns buy memory. Direct response campaigns buy a reply. Many plans use both. Do not report one as the other. A useful review should end
A carousel ad is a paid social unit with multiple scrollable cards. Each card can carry its own visual and, depending on the platform, its own headline, description, and destination. Treat it as one input to paid social, not as a conversion multiplier. Use a carousel when you have a