What is media buying? Media buying is the process of securing ad inventory across channels where your audience spends time, from broadcast and connected TV (CTV) to social, display, and out-of-home. Buyers negotiate rates, placements, and flight dates so spend aligns with reach and frequency goals. Multi-platform plans reduce reliance
What is direct response advertising? Direct response advertising motivates your audience to take immediate action, whether that is a purchase, a link click, or a signup for an offer. Unlike brand awareness campaigns that focus on long-term recognition, direct response campaigns aim to deliver quick and measurable results. These campaigns
What is a carousel ad? A carousel ad is a single paid social or display unit that contains multiple scrollable cards. Each card can have its own image or video, headline, description, and destination URL. Carousels help brands tell a short story, highlight a product line, or test several creatives