Digital out-of-home (DOOH) is advertising on digital screens placed in public and commercial spaces. IAB's December 2024 DOOH definition describes those screens as delivering dynamic broadcast or interactive visual content. The screens may face one person or many. Programmatic buying can be used. It is not what makes the format
Brand safety keeps ads away from illegal or broadly harmful content. Brand suitability adapts the remaining placements to a brand's standards for news, politics, health, language, tone, and other sensitive themes. In programmatic buying, write both sets of rules before launch. Bring this work into paid media planning before budget,
An ad exchange is a marketplace for buying and selling digital ad impressions through software. Advertisers reach it through a demand-side platform (DSP). Publishers offer supply through a supply-side platform (SSP) or the exchange itself. Real-time bidding (RTB) prices many of those impressions. It is not the only path, and
An ad network is an intermediary that aggregates publisher inventory and sells access to that pool. Publishers contribute sites, apps, or streams. Advertisers buy a campaign against that package. Some networks still sell remnant at a rate card. Some bid through the same pipes as ad exchanges. The label is