Media Mix Modeling (MMM), also known as Marketing Mix Modeling, is a data-driven analysis technique that evaluates the effectiveness of various marketing channels—such as TV, radio, digital, and print—on sales and other key performance indicators (KPIs). By analyzing historical data, MMM identifies which channels drive the most significant results, helping
Why Marketing Attribution is Important In a complex digital environment with multiple touchpoints across social media, email, paid search, and display ads, marketing attribution allows brands to: Types of Marketing Attribution Models Single-Source Models Multi-Touch Models Example of Marketing Attribution in Action A retail brand using a time-decay model might
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