Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
A/B TESTING
Create the most effective marketing campaigns possible. With A/B testing, you can experiment until you find that magic formula that delivers results.
overview
WHAT'S
INCLUDED
A/B testing is a research methodology involving variables to find what works for your audience. Small changes in website design, call-to-action copy, and more can make all the difference. With help from Anderson Collaborative, you can pinpoint what your audience responds to and run with it to maximize your ROI.
ORGANIC EXPERIMENTATION
Experimentation is key to marketing success. A/B testing, or split testing, is a simple but effective way to test the waters and determine which variables pack the strongest punch.
NATURAL CONVERSION RATE OPTIMIZATION
Through continued testing, you will see gradual improvements to your conversion rate. Keep the momentum up and continue experimenting to find that magic bullet.
DATA-DRIVEN RECOMMENDATIONS
Our testing strategies are entirely data-driven. We don't make estimations or guesses. Every plan we develop has the backing of provable and quantifiable data.
PRACTICAL TESTING
A/B testing is a straightforward process. Experiment with your audience without having a major impact on the customer experience.
AFTER-START SUPPORT
Paid media isn't a "one-and-done" thing. We continue to monitor the success of your media campaign and make refinements to achieve the best results.
Our agency has a solid reputation in our city of Miami and beyond. Numerous press outlets and global publications consider us a leading marketing service provider, and our hundreds of satisfied customers agree. Become one of our success stories and case studies today!
WORKING PROCESS
HOW WE DO
A/B Testing
DETERMINING WHAT TO TEST
A/B testing works best when you know what you want to know. Before experimenting, we'll work with you to discover your goals and see how they relate to your marketing strategies. From there, we can focus our tests on variables that matter.
ESTABLISHING VARIABLES
During A/B testing, you swap out single variables and expose them to specific audience subsets. Choosing which variables to experiment with matters. It could be something as small as font or color, but those small details make a big difference.
SELECTING SAMPLE SIZES
Sample sizes can vary based on the elements you're testing and how extreme the changes are. We determine the right sample sizes to obtain reliable results you can use.
COMPARE RESULTS
We perform a full results analysis highlighting how variables impact audience perception and conversions. Use those results to make minor changes moving forward until you find the perfect recipe.
COLLECT INSIGHTS
This form of testing often unveils new insights about your audience. We pay attention to that information. We gather as much data as possible to help you learn about the people you're trying to attract.
CONTINUED REFINEMENT
The beauty of A/B testing is that it's infinitely repeatable. After finishing one testing phase, choose new variables to refine your understanding of what has a lasting impact.
Ad Dollars Managed
$
0
M+
Clients Served
0
+
Industries Served
0
+
In Revenue Generated
$
0
B+
what we can do
Benefits
As an agency guided by data and analytics, A/B testing is a research method we’re well-versed in doing. You can trust us to experiment with your marketing strategies and develop a brand-new plan that works. Our team is dedicated to your success, and we’ll work until you experience the substantial improvements you’re after. Here are a few other game-changing benefits you can gain from working with us.
IMPROVE YOUR MARKETING STRATEGIES
Ultimately, the goal of A/B testing is to improve how you market your company. Small changes add up, helping you establish a brand image and marketing strategy that propels your business forward.
FIND WHAT WORKS
It can take companies years to find what works and what doesn't. Skip the wait and help us unveil those truths for you. Our experimentation will reveal insights about your audience and existing strategies, empowering you to make changes that matter.
MAXIMIZE YOUR MARKETING BUDGET
Stretch your dollars further with A/B testing. Our agency highlights the most effective strategies for your audience, helping you get the best results out of every campaign. The more successful your efforts, the greater your marketing ROI.
EXPERT HELP AND QUALITY SERVICE
You don't have to perform testing alone. Our marketing experts are here to guide you through the process and handle all the logistics. Let us use our expertise to benefit your bottom line.
FROM THOSE WHO KNOW US BEST
RATINGS &
TESTIMONIALS
Making our money go the extra mile has become Anderson Collaborative’s specialty.
Anderson Collaborative’s efforts have been extremely fruitful, achieving a ROAS of 10 times, doubling ticket sales for end clients, and improving user engagement significantly. The team is very responsive, organized, and collaborative through Asana and Trello, and their data analysis is outstanding.
Executive, Full-Service Media Company
Advertising & Marketing
Every year, they project results that seem ambitious, but they always hit them
Thanks to Anderson Collaborative’s efforts, the client has achieved 800% ROI for all their ads. The team delivers excellent results and is very performance-driven. They’re also reliable, flexible, and well-organized; they meet deadlines and are responsive and efficient in solving problems.Co-Owner, SNOWDAY
Motion Pictures & Film
They’re organized and on top of their work, which makes our lives easy.
Anderson Collaborative has achieved fantastic results for end customers, including an 8% conversion rate for an e-commerce website and a 25x ROAS for an amusement park campaign. They excel at project management because they’re organized, timely, and reliable, and their intelligence stands out.
Executive, Marketing Agency
Advertising & Marketing
They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.
The site was launched and started getting an increase in web traffic and inquiries, thanks to Anderson Collaborative. The team kept the client updated via email and conducted video calls once a week during the development. Their dedication and transparency throughout impressed the client.
Marketing Manager, Nabooki
Software
They took a lot of pressure off my team and worked tirelessly to get the job done.
The Anderson Collaborative team successfully delivered a functioning website within the expected timeframe. From start to finish, they put in a lot of effort to produce outputs according to specifications. They also worked efficiently, stayed accessible, followed an organized process throughout.
President, The Hall Agency Inc.
Advertising & Marketing
They’re easy to reach and responsive.
When we have requests for changes or creations, they execute quickly. If we need to have a meeting or a discussion, phone calls happen fast. From a project management standpoint, they are always on top of everything and making constant progress towards accomplishing our objectives.
Co-Owner, Museum
Arts, Entertainment & Music
Everyone on their team is involved, and they care about the outcome of their work.
Working with Anderson Collaborative feels like a personal experience since they are invested in the project and the people involved — they want to make everyone happy. Tell them every outcome you want out of the project — they will find a way to make it happen
CEO, Digital Marketing Company
Advertising & Marketing
They're honest. They're always focused on taking responsibility for their work.
Anderson Collaborative principals commit to assisting ONLY on work that they have skills for. They never take on something they cannot do! ( I have tested this). They deliver there results at very reasonable prices and reasonable time frames. My sales AND Profitability has gone up 5 fold. Project management style is collaborative, zoom calls and electronic notes and Vera Lue communications are common. They meet the timeline objectives set out for them.
Principal, Shipping Material Manufacturer
Retail
Anderson Collaborative treats clients as their partners.
Beyond the impact they have made by doing great work for us, they truly care about our organization and want us to succeed, just as we appreciate them and want to see them succeed and thrive. They treat us not as a client but as a partner.
Owner, Commercial Real Estate Company
Business Services
They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!
Anderson Collaborative was very attentive throughout the process and gave a realistic timeframe and clear quote, in which they did complete on time and in budget. Communications was a definite strength of working with Anderson Collaborative.
President, Medical Billing Company
Business Services
CONTACT US
Absolute Operational Transparency
You’ll know exactly where every penny of your investment is going with us.
Partnership, Not Just For-Profit
The success of our agency is determined by your success.
Solutions For Large & Small Businesses
Whether you’re Fortune 500 or a small business, we can help.
we are always ready to answer your questions
MAXIMIZE YOUR ROI AND PUSH YOUR MARKETING BUDGET FURTHER
LET'S GET STARTED
Contact us today to schedule your free consultation with Anderson Collaborative!
We’re eager to perform an in-depth online presence audit and discuss your marketing goals.
