Miami: A city known for its stunning beaches, vibrant culture, and, now, its booming marketing & advertising sector. In the…
EARNED MEDIA
Some of the best promotion for your company comes in the form of earned media. Gain publicity and build your reputation with the help of Anderson Collaborative.
overview
WHAT'S
INCLUDED
Earned media refers to promotion and coverage gained through organic means, not paid advertising or brand strategy. It’s a powerful form of marketing, but it’s also difficult to get. Our agency can help you harness the power of earned media, increasing brand awareness and acquiring a positive reputation that reaches beyond traditional marketing.
MEDIA OUTREACH
Earned media includes getting coverage by various press and media outlets. With our connections, you can gain organic coverage and reach brand-new audiences eager to support your business.
INNOVATIVE STRATEGIES
There's no universal formula to getting earned media. We take an innovative approach, turning to review sites, customer testimonials, social media shoutouts, and more. That media can establish trust and make you the hottest name in your industry.
PARTNERS WHO CARE
We treat all of our clients as partners. We believe your success is our success, so we work hard to deliver. Our team of subject matter experts and marketing geniuses is ready to strategize and produce growth.
COMPREHENSIVE SERVICE
Earned media is notoriously difficult to get, and developing a strategy requires long-established connections and time-intensive work. Let us take care of the heavy lifting while you focus on providing top-notch service to justify the attention you get.
AFTER-START SUPPORT
Paid media isn't a "one-and-done" thing. We continue to monitor the success of your media campaign and make refinements to achieve the best results.
Our agency is all-too-familiar with earned media! We’re one of Miami’s leading service providers for marketing services, website development, branding, and more. But our reputation is much broader. Thanks to the well-respected media outlet and press website coverage, we’re known worldwide for delivering outstanding results for our clients. Be a part of our journey.
WORKING PROCESS
HOW WE DO
EARNED MEDIA
EXPERTLY CRAFTED PRESS RELEASES
Press releases deliver strategic messages to the masses. It's your chance to position yourself as an authority in your industry while relaying the latest news about your company. Our marketing experts can craft attention-grabbing press releases that earn you organic coverage.
MEDIA LIST BUILDING
Getting in contact with media outlets that serve your target demographic is half the battle. Our agency researches local and national journalists to build a list of potential placements that will impact your bottom line the most.
JOURNALIST PITCHES
After we build a media list, we'll send pitches on your behalf. Journalists receive hundreds of tips daily, but we know how to create compelling pitches that tell a story and make your cause stand out.
PRESS RELEASE SYNDICATION
It's not enough to get coverage from a single media source. We syndicate distributions to thousands of websites, media outlets, and news source systems. Get press releases and positive coverage in front of eager journalists, increasing your chances of getting mainstream attention.
ONGOING MONITORING
You don't have to second-guess the results of earned media. Our firm provides reports that speak for themselves. See how distributions affect your bottom line and learn about new opportunities to get even more coverage for your brand.
MEDIA TRAINING
Need help learning how to talk to the media? We have you covered. We'll provide coaching to become a memorable representative of your business. Hit all the right talking points, get comfortable doing interviews, and more.
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what we can do
Benefits
Earned media can lead to long-term growth and success for your business. We’re here to make it happen. As a full-service marketing agency, we have the tools, technology, and connections to gain as much exposure for your brand as possible.
STRATEGIES CATERED TO YOUR NEEDS
Every business has unique needs. We make sure to understand yours to deliver service that works. Through detailed market research, in-depth analytics, and data-driven insights, we can find the perfect solution to get the desired results.
MULTI-CHANNEL STRATEGIES
Earned media involves working on multiple platforms and marketing channels. We take advantage of it all, helping you optimize your efforts and improve your ROI. We do everything from popular media outlets that reach millions to social media campaigns that offer a personal touch.
SPOKESPERSON BRANDING
Being a spokesperson can be daunting, but our team can take on that role. We know how to speak to the media, conduct interviews, and answer hard-hitting questions. When you trust us to represent your brand, you can rest assured that positive coverage is coming.
ORGANIC GROWTH
Earned media is about achieving organic growth. No amount of traditional marketing can compete with word-of-mouth recommendations, positive press coverage, and raving reviews. Implement this strategy into your growth plan, and you can see continued success for years.
FROM THOSE WHO KNOW US BEST
RATINGS &
TESTIMONIALS
Making our money go the extra mile has become Anderson Collaborative’s specialty.
Anderson Collaborative’s efforts have been extremely fruitful, achieving a ROAS of 10 times, doubling ticket sales for end clients, and improving user engagement significantly. The team is very responsive, organized, and collaborative through Asana and Trello, and their data analysis is outstanding.
Executive, Full-Service Media Company
Advertising & Marketing
Every year, they project results that seem ambitious, but they always hit them
Thanks to Anderson Collaborative’s efforts, the client has achieved 800% ROI for all their ads. The team delivers excellent results and is very performance-driven. They’re also reliable, flexible, and well-organized; they meet deadlines and are responsive and efficient in solving problems.Co-Owner, SNOWDAY
Motion Pictures & Film
They’re organized and on top of their work, which makes our lives easy.
Anderson Collaborative has achieved fantastic results for end customers, including an 8% conversion rate for an e-commerce website and a 25x ROAS for an amusement park campaign. They excel at project management because they’re organized, timely, and reliable, and their intelligence stands out.
Executive, Marketing Agency
Advertising & Marketing
They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.
The site was launched and started getting an increase in web traffic and inquiries, thanks to Anderson Collaborative. The team kept the client updated via email and conducted video calls once a week during the development. Their dedication and transparency throughout impressed the client.
Marketing Manager, Nabooki
Software
They took a lot of pressure off my team and worked tirelessly to get the job done.
The Anderson Collaborative team successfully delivered a functioning website within the expected timeframe. From start to finish, they put in a lot of effort to produce outputs according to specifications. They also worked efficiently, stayed accessible, followed an organized process throughout.
President, The Hall Agency Inc.
Advertising & Marketing
They’re easy to reach and responsive.
When we have requests for changes or creations, they execute quickly. If we need to have a meeting or a discussion, phone calls happen fast. From a project management standpoint, they are always on top of everything and making constant progress towards accomplishing our objectives.
Co-Owner, Museum
Arts, Entertainment & Music
Everyone on their team is involved, and they care about the outcome of their work.
Working with Anderson Collaborative feels like a personal experience since they are invested in the project and the people involved — they want to make everyone happy. Tell them every outcome you want out of the project — they will find a way to make it happen
CEO, Digital Marketing Company
Advertising & Marketing
They're honest. They're always focused on taking responsibility for their work.
Anderson Collaborative principals commit to assisting ONLY on work that they have skills for. They never take on something they cannot do! ( I have tested this). They deliver there results at very reasonable prices and reasonable time frames. My sales AND Profitability has gone up 5 fold. Project management style is collaborative, zoom calls and electronic notes and Vera Lue communications are common. They meet the timeline objectives set out for them.
Principal, Shipping Material Manufacturer
Retail
Anderson Collaborative treats clients as their partners.
Beyond the impact they have made by doing great work for us, they truly care about our organization and want us to succeed, just as we appreciate them and want to see them succeed and thrive. They treat us not as a client but as a partner.
Owner, Commercial Real Estate Company
Business Services
They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!
Anderson Collaborative was very attentive throughout the process and gave a realistic timeframe and clear quote, in which they did complete on time and in budget. Communications was a definite strength of working with Anderson Collaborative.
President, Medical Billing Company
Business Services
portfolio
EARNED MEDIA PROJECTS
CONTACT US
Absolute Operational Transparency
You’ll know exactly where every penny of your investment is going with us.
Partnership, Not Just For-Profit
The success of our agency is determined by your success.
Solutions For Large & Small Businesses
Whether you’re Fortune 500 or a small business, we can help.
we are always ready to answer your questions
MAXIMIZE YOUR ROI AND PUSH YOUR MARKETING BUDGET FURTHER
LET'S GET STARTED
Contact us today to schedule your free consultation with Anderson Collaborative!
We’re eager to perform an in-depth online presence audit and discuss your marketing goals.
