Some of the best promotion for your company comes in the form of earned media. Gain publicity and build your reputation with the help of Anderson Collaborative.
Earned media refers to promotion and coverage gained through organic means, not paid advertising or brand strategy. It’s a powerful form of marketing, but it’s also difficult to get. Our agency can help you harness the power of earned media, increasing brand awareness and acquiring a positive reputation that reaches beyond traditional marketing.
MEDIA OUTREACH
Earned media includes getting coverage by various press and media outlets. With our connections, you can gain organic coverage and reach brand-new audiences eager to support your business.
INNOVATIVE STRATEGIES
There's no universal formula to getting earned media. We take an innovative approach, turning to review sites, customer testimonials, social media shoutouts, and more. That media can establish trust and make you the hottest name in your industry.
PARTNERS WHO CARE
We treat all of our clients as partners. We believe your success is our success, so we work hard to deliver. Our team of subject matter experts and marketing geniuses is ready to strategize and produce growth.
COMPREHENSIVE SERVICE
Earned media is notoriously difficult to get, and developing a strategy requires long-established connections and time-intensive work. Let us take care of the heavy lifting while you focus on providing top-notch service to justify the attention you get.
Our agency is all-too-familiar with earned media! We’re one of Miami’s leading service providers for marketing services, website development, branding, and more. But our reputation is much broader. Thanks to the well-respected media outlet and press website coverage, we’re known worldwide for delivering outstanding results for our clients. Be a part of our journey.
Press releases deliver strategic messages to the masses. It's your chance to position yourself as an authority in your industry while relaying the latest news about your company. Our marketing experts can craft attention-grabbing press releases that earn you organic coverage.
MEDIA LIST BUILDING
Getting in contact with media outlets that serve your target demographic is half the battle. Our agency researches local and national journalists to build a list of potential placements that will impact your bottom line the most.
JOURNALIST PITCHES
After we build a media list, we'll send pitches on your behalf. Journalists receive hundreds of tips daily, but we know how to create compelling pitches that tell a story and make your cause stand out.
PRESS RELEASE SYNDICATION
It's not enough to get coverage from a single media source. We syndicate distributions to thousands of websites, media outlets, and news source systems. Get press releases and positive coverage in front of eager journalists, increasing your chances of getting mainstream attention.
ONGOING MONITORING
You don't have to second-guess the results of earned media. Our firm provides reports that speak for themselves. See how distributions affect your bottom line and learn about new opportunities to get even more coverage for your brand.
MEDIA TRAINING
Need help learning how to talk to the media? We have you covered. We'll provide coaching to become a memorable representative of your business. Hit all the right talking points, get comfortable doing interviews, and more.
$575M+
AD DOLLARS MANAGED
500+
CLIENTS SERVED
100+
INDUSTRIES SERVED
$1.5B+
IN REVENUE GENERATED
WHAT CAN WE DO
BENEFITS
Earned media can lead to long-term growth and success for your business. We’re here to make it happen. As a full-service marketing agency, we have the tools, technology, and connections to gain as much exposure for your brand as possible.
STRATEGIES CATERED TO YOUR NEEDS
Every business has unique needs. We make sure to understand yours to deliver service that works. Through detailed market research, in-depth analytics, and data-driven insights, we can find the perfect solution to get the desired results.
MULTI-CHANNEL STRATEGIES
Earned media involves working on multiple platforms and marketing channels. We take advantage of it all, helping you optimize your efforts and improve your ROI. We do everything from popular media outlets that reach millions to social media campaigns that offer a personal touch.
SPOKESPERSON BRANDING
Being a spokesperson can be daunting, but our team can take on that role. We know how to speak to the media, conduct interviews, and answer hard-hitting questions. When you trust us to represent your brand, you can rest assured that positive coverage is coming.
ORGANIC GROWTH
Earned media is about achieving organic growth. No amount of traditional marketing can compete with word-of-mouth recommendations, positive press coverage, and raving reviews. Implement this strategy into your growth plan, and you can see continued success for years.
“They utilize a lot of our free media and press coverage to make us feel more authentic.”
The client has seen a 12–18% ROI on their work with Anderson Collaborative. The team takes an organic approach to advertising which helps make the brand feel more genuine. They understand the market and have strong communication skills.
Amber SolettiHead of Marketing & PR, JAMNOLA
“They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!”
Anderson Collaborative produced consistent yet unique branding materials to help the client’s brand stand out. A reliable partner, they were very attentive to the client’s needs and ideas. They led productive meetings and communicated effectively.
Juli Ann QuinnPresident, RSABill, Inc.
“Trevor and his team deliver with precision, clarity, and data that doesn’t lie.”
I’ve worked with plenty of agencies that promise results. Every campaign feels like a calculated moon landing: nothing is left to chance, every move is strategic, and the ROI speaks louder than any fancy pitch deck.
Joe FortunatoPerformance Marketing Director at CHHJ
“The payoff has been immediate, with strong return on ad spend and increased visibility for our brand.”
Anderson Collaborative has been a long time partner of ours and has patiently worked with us to get CTV launched throughout our brand, building strong return on ad spend and impression growth.
Mary MillsVP, Marketing at CHHJ
“Their innovative team is always up to date with the latest trends, ensuring our strategies are cutting-edge.”
Anderson Collaborative™ has successfully helped the client develop an effective digital marketing strategy, bringing innovative ideas to the table to achieve a stronger ROAS. The team is highly communicative, proactive, accessible, and responsive.
Stacy StecDirector of Sales & Marketing
“We highly recommend Anderson Collaborative™ for their professionalism and commitment to achieving outstanding results.”
Anderson Collaborative’s efforts have been extremely fruitful, achieving a ROAS of 10 times, doubling ticket sales for end clients, and improving user engagement significantly. The team is very responsive, organized, and collaborative through Asana and Trello, and their data analysis is outstanding.
AnonymousExecutive
“Every year, they project results that seem ambitious, but they always hit them.”
Thanks to Anderson Collaborative’s efforts, the client has achieved 800% ROI for all their ads. The team delivers excellent results and is very performance-driven. They’re also reliable, flexible, and well-organized; they meet deadlines and are responsive and efficient in solving problems.
Scott RedmanCo-Owner, SNOWDAY
“They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.”
The site was launched and started getting an increase in web traffic and inquiries, thanks to Anderson Collaborative. The team kept the client updated via email and conducted video calls once a week during the development. Their dedication and transparency throughout impressed the client.
Adam SoperMarketing Manager, Nabooki
“They took a lot of pressure off my team and worked tirelessly to get the job done.”
The Anderson Collaborative team successfully delivered a functioning website within the expected timeframe. From start to finish, they put in a lot of effort to produce outputs according to specifications. They also worked efficiently, stayed accessible, and followed an organized process.
John HallPresident, The Hall Agency Inc.
“I was very impressed with Trevor’s ability to come up with a game plan for the site.”
The client has been pleased with all the updates done on their new site. Anderson Collaborative communicates well, follows deadlines, and exhibits a high level of professionalism. They’ve also provided a clear plan, so the client knows and understands what to expect.
Shelby MeekMarketing Manager, Energy Service Company
“We’re happy with the number of conversions compared to the amount of new inbound leads attributed to their efforts.”
Both the ads and the new website have garnered a noticeable increase in leads and conversions. Anderson Collaborative finds success in employing a team of subject matter experts rather than spreading themselves thin across disciplines.
Greg SnowMarketing Manager, Washify
“They utilize a lot of our free media and press coverage to make us feel more authentic.”
The client has seen a 12–18% ROI on their work with Anderson Collaborative. The team takes an organic approach to advertising which helps make the brand feel more genuine. They understand the market and have strong communication skills.
Amber SolettiHead of Marketing & PR, JAMNOLA
“They were amazingly creative, knowledgeable, and have fantastic personalities. The final results are so impressive!”
Anderson Collaborative produced consistent yet unique branding materials to help the client’s brand stand out. A reliable partner, they were very attentive to the client’s needs and ideas. They led productive meetings and communicated effectively.
Juli Ann QuinnPresident, RSABill, Inc.
“Trevor and his team deliver with precision, clarity, and data that doesn’t lie.”
I’ve worked with plenty of agencies that promise results. Every campaign feels like a calculated moon landing: nothing is left to chance, every move is strategic, and the ROI speaks louder than any fancy pitch deck.
Joe FortunatoPerformance Marketing Director at CHHJ
“The payoff has been immediate, with strong return on ad spend and increased visibility for our brand.”
Anderson Collaborative has been a long time partner of ours and has patiently worked with us to get CTV launched throughout our brand, building strong return on ad spend and impression growth.
Mary MillsVP, Marketing at CHHJ
“Their innovative team is always up to date with the latest trends, ensuring our strategies are cutting-edge.”
Anderson Collaborative™ has successfully helped the client develop an effective digital marketing strategy, bringing innovative ideas to the table to achieve a stronger ROAS. The team is highly communicative, proactive, accessible, and responsive.
Stacy StecDirector of Sales & Marketing
“We highly recommend Anderson Collaborative™ for their professionalism and commitment to achieving outstanding results.”
Anderson Collaborative’s efforts have been extremely fruitful, achieving a ROAS of 10 times, doubling ticket sales for end clients, and improving user engagement significantly. The team is very responsive, organized, and collaborative through Asana and Trello, and their data analysis is outstanding.
AnonymousExecutive
“Every year, they project results that seem ambitious, but they always hit them.”
Thanks to Anderson Collaborative’s efforts, the client has achieved 800% ROI for all their ads. The team delivers excellent results and is very performance-driven. They’re also reliable, flexible, and well-organized; they meet deadlines and are responsive and efficient in solving problems.
Scott RedmanCo-Owner, SNOWDAY
“They genuinely cared about the result and were transparent throughout, ensuring that we made the right decisions.”
The site was launched and started getting an increase in web traffic and inquiries, thanks to Anderson Collaborative. The team kept the client updated via email and conducted video calls once a week during the development. Their dedication and transparency throughout impressed the client.
Earned media is promotion gained through organic means rather than paid advertising or owned brand messaging. It includes press coverage, syndication, and other third-party mentions that build awareness and reputation.
How does Anderson Collaborative secure earned media?
We handle media outreach, press releases, media list building, and journalist pitches tailored to your story and audience.
Do you monitor coverage after a campaign launches?
Yes. Ongoing monitoring helps track mentions, sentiment, and opportunities to respond or amplify positive coverage.
Can you prepare our team for media interviews?
We offer media training so spokespeople can represent your brand clearly and confidently when journalists reach out.
How is earned media different from paid media?
Earned media relies on editorial interest and organic sharing. Paid media buys placement. Both can work together, but earned coverage often carries third-party credibility.
MAXIMIZE YOUR ROI AND PUSH YOUR MARKETING BUDGET FURTHER
LET'S GET STARTED
Contact us today to schedule your free consultation with Anderson Collaborative! We’re eager to perform an in-depth online presence audit and discuss your marketing goals.
