What is location-based marketing? Location-based marketing delivers messages, ads, or offers tied to a user's physical location or recent visits. Tactics include geofencing, geo-targeting, beacons, and local search ads. Hyperlocal campaigns narrow reach to neighborhoods or blocks when foot traffic drives revenue. The goal is relevance: reach someone when proximity
What is hyperlocal advertising? Hyperlocal advertising is a focused marketing strategy that targets potential customers within a small, specific area, such as a neighborhood, a street, or even a single block. This approach uses location data to deliver highly relevant ads to people who are nearby, so businesses can engage
What is geo-fencing? Geo-fencing is a virtual perimeter set around a physical location, which can trigger specific actions or alerts when a device enters, exits, or is present within that boundary. Using technologies like GPS, Wi-Fi, radio frequency identification (RFID), or cellular data, geo-fencing enables businesses to create targeted, location-based