Location-based marketing is a method that uses a person or device location signal to shape targeting, messaging, or measurement. Methods include regional targeting, geofencing, beacons, and local search. A valid use needs clear relevance, appropriate consent, and enough accuracy for the decision being made. This page is the broader signal
Hyperlocal advertising is a paid or owned marketing approach focused on a small, clearly defined area such as a neighborhood, trade zone, or service radius. Location-dependent businesses use it to match a message with nearby demand. Accurate boundaries, local proof, and operational readiness matter more than how small the map
Geofencing is a virtual boundary plus a time rule. When a device is estimated to enter, leave, or remain, the system may fire an ad, a message, an audience update, a suppression, or a security log. The boundary is not a person's exact feet-on-the-ground location. Use it with geo-targeting in