CTV Advertising

What is media buying? Media buying is the process of securing ad inventory across channels where your audience spends time, from broadcast and connected TV (CTV) to social, display, and out-of-home. Buyers negotiate rates, placements, and flight dates so spend aligns with reach and frequency goals. Multi-platform plans reduce reliance

What is connected TV (CTV) advertising? Connected TV (CTV) advertising places video ads on internet-connected televisions and streaming platforms such as Hulu, Roku, and major network apps. Unlike traditional broadcast schedules, CTV buys often run through programmatic pipes with audience targeting, frequency caps, and digital reporting. For many brands, CTV