CTV Advertising

Media buying is the negotiation, purchase, trafficking, monitoring, and optimization of advertising inventory. A multi-platform buy should give each channel a defined job, use consistent audience and measurement rules, and account for overlap between systems. A list of search, social, CTV, linear television, display, audio, and outdoor placements is not

What is connected TV (CTV) advertising? Connected TV advertising delivers video ads on television screens connected to the internet. The connection may be built into a smart TV or provided through a streaming device or game console. CTV describes the viewing environment, not one buying platform. Anderson Collaborative can evaluate