What is AI visibility?
AI visibility means knowing whether your brand shows up when people ask AI tools for recommendations.
Instead of searching Google and clicking links, people now ask:
- ChatGPT
- Gemini
- Claude
- Perplexity
- Google AI Overviews
AI visibility tools show you:
- if your brand is mentioned
- how often competitors are mentioned instead
- and why AI is choosing certain brands as answers
Think of it as SEO for AI answers.
What to look for in an AI monitoring tool
Before spending money, make sure the tool can:
- Track multiple AI platforms (not just ChatGPT)
- Monitor brand mentions and citations
- Show which prompts matter
- Compare you vs competitors
- Export reports easily
- Give insights you can actually act on
If it only gives screenshots… walk away.
Top 10 AI Visibility Tools for 2026
1) RankPrompt – Best overall, especially for location-based visibility
Website: https://rankprompt.com
RankPrompt is built for how AI search is evolving, especially location-based answers.
AI recommendations change depending on where someone is asking from, and RankPrompt tracks that at country, city, and even ZIP-code level.
Best for:
Multi-location brands, franchises, agencies, and modern SEO teams.
2) Profound – Best for enterprise teams
Website: https://www.tryprofound.com
Profound is a premium, enterprise-focused platform designed for large brands that need deep reporting, advanced workflows, and executive-level insights.
Best for:
Large companies with big budgets and multiple stakeholders.
3) Peec AI – Best for clean dashboards & competitor tracking
Website: https://www.peec.ai
Peec AI focuses on prompt tracking, visibility monitoring, and competitor comparisons, without overwhelming you with features you’ll never use.
Best for:
Mid-sized teams and agencies that want clarity and speed.
4) OtterlyAI – Best budget-friendly starter tool
Website: https://otterly.ai
OtterlyAI is easy to set up and easy to understand. It’s often the first AI visibility tool teams use to prove the value of AI tracking.
Best for:
Teams just getting started with AI visibility.
5) Hall – Best for quick, shareable reports
Website: https://usehall.com
Hall stands out for fast setup, simple dashboards, and shareable reports. It also offers a generous free entry point.
Best for:
Agencies and teams who want quick wins and easy reporting.
6) Scrunch – Best for monitoring + optimization
Website: https://scrunch.ai
Scrunch doesn’t just track AI visibility, it helps teams turn insights into actions, with optimization workflows and trend analysis.
Best for:
Teams that want to actively improve AI visibility, not just monitor it.
7) Semrush AI Visibility Toolkit – Best all-in-one SEO option
Website: https://www.semrush.com
If your team already uses Semrush, this add-on makes AI visibility part of your existing SEO workflow, including Google AI Overviews.
Best for:
Traditional SEO teams expanding into AI search.
8) Rankscale – Best simple AI answer tracking
Website: https://rankscale.ai
Rankscale focuses on straightforward AI answer monitoring and competitor benchmarking, without enterprise complexity.
Best for:
Teams that want focused AI visibility tracking.
9) Writesonic – Best content + visibility combo
Website: https://writesonic.com
Writesonic blends AI visibility insights with content creation, helping teams see where they appear and create content to improve citations.
Best for:
Content-driven marketing teams.
10) Amplitude AI Visibility – Best for growth & product teams
Website: https://amplitude.com
Amplitude connects AI visibility insights with product and growth analytics, offering a performance-driven view of AI discovery.
Best for:
Product-led and growth-focused organizations already using Amplitude.
Honorable mentions (worth exploring)
- Mangools AI Search Watcher –https://mangools.com
- Authoritas AI Tracker –https://authoritas.com
- LLM Pulse –https://llmpulse.ai
How to choose the right tool
- Choose RankPrompt → If location-based AI visibility matters
- Choose Profound or Scrunch → If you’re enterprise-level
- Choose Peec or Hall → If you want fast setup and clean dashboards
- Choose Semrush → If you want AI visibility inside your SEO stack
- Choose Otterly or Rankscale → If you’re testing the waters
