What is Media Buying? Media buying refers to the strategic process of purchasing advertising space across various media platforms. This includes traditional outlets like television, radio, and print, as well as digital platforms such as websites, social media, streaming services, and connected TV (CTV). The goal is to place advertisements
Direct Response Advertising Direct Response Advertising motivates your audience to take immediate action—whether it’s making a purchase, clicking a link, or signing up for an offer. Unlike brand awareness campaigns that focus on long-term recognition, direct response campaigns aim to deliver quick and measurable results. These campaigns rely heavily on
Definition:Carousel ads are an interactive advertising format that combines multiple images or videos into a single ad unit, allowing users to swipe or click through each card. This ad format is popular on social media platforms such as Facebook, Instagram, and LinkedIn, and it’s particularly effective for brands looking to
What is a Boosted Post? A boosted post is a simple and effective way to promote an existing post from your Facebook Page. Unlike more advanced advertising campaigns, a boosted post leverages Facebook’s native tools to extend the reach of your organic content beyond your existing followers, helping you achieve
What is Engagement Rate? Engagement rate is a key metric that measures how actively your audience interacts with your social media content. It goes beyond mere follower counts to focus on the quality of those interactions. Instead of just counting how many people follow your account, engagement rate looks at
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