Semrush

What are backlinks in SEO? Backlinks, also called inbound links, are hyperlinks from one website to another. They act as endorsements that signal value and relevance to search engines. Strong link profiles support rankings alongside content marketing and technical SEO. Use backlink analysis to audit existing links before scaling outreach.

What is audience segmentation? Audience segmentation divides a broad audience into smaller groups based on shared traits such as demographics, behavior, interests, and needs. Marketers use those groups to deliver personalized content that resonates with each segment. Segmentation pairs naturally with audience targeting and lookalike audiences when building paid and