ROI

A Facebook Ads frequency cap limits how often Meta should deliver an ad to the same person during a defined period. Meta currently documents the control for awareness campaigns that use the Maximize reach of ads performance goal. It is not a setting that appears in every campaign objective or

What is cost per acquisition? Cost per acquisition (CPA) is selected marketing cost divided by the number of defined acquisitions in the same period. Google Ads defines cost per action as marketing cost divided by actions, and its glossary defines CPA as total cost divided by total conversions. Those conversions