PPC Strategy

What is Maximize Conversions in Google Ads? Maximize Conversions is a Google Ads smart bidding strategy that automatically sets bids to generate as many conversions as possible within your campaign budget. The system uses auction-time signals and your conversion history to favor clicks more likely to complete your goal. It

What is broad match in Google Ads? Broad match is a Google Ads keyword match type that lets ads appear for searches related to your keyword, including synonyms, close variants, and queries with similar intent. It is the widest match type and pairs best with automated bidding and solid conversion