Personalized Advertising

What is dynamic creative optimization (DCO)? Dynamic Creative Optimization (DCO) automates the creation and delivery of personalized advertisements in real time. It uses data signals such as user location, device, behavior, and preferences to tailor creative assets to audience segments. With DCO, brands can show the most relevant ad variation

What is cookie tracking? Cookie tracking uses small text files stored in a browser to record how someone interacts with websites and ads. Those files help sites remember preferences, measure event tracking signals, and deliver more relevant experiences. Marketers rely on cookies for analytics and targeting, while privacy rules increasingly