Marketing Analytics

What is marketing attribution? Marketing attribution assigns conversion credit to recorded ads, clicks, and other touchpoints using a rule or algorithm. It answers how a report allocated an outcome. It does not show what actually caused the outcome, and it cannot see touchpoints the system never stored. Keep three layers

Event tracking records a named action on a website or app, with enough context to use that action in a report or a bid. Clicks, downloads, form successes, purchases, and media plays are useful only when each one has a trigger, an owner, and a decision it can change. Extra