Landing Page Optimization

Landing page experience is the quality and relevance of the page a person reaches after clicking an ad. A strong page matches the promise, loads quickly, works on a phone, and makes the next action obvious. In Google Ads Search campaigns, that experience is also one diagnostic component of Quality

Conversion rate is conversions divided by the relevant population, then multiplied by 100. The action might be a purchase, a qualified lead, or another event marked as important. The population might be ad interactions, website sessions, or users, so two reports can produce different rates for the same week. Use