Conversion Tracking

Conversion tracking records a defined business action and associates it with campaigns and channels under each platform's rules. It connects spend to observed events through tags, pixels, and event tracking. Use it with conversion rate analysis and marketing attribution inside conversion rate optimization work. Assigned conversions are not incrementality. Start

What is an attribution window? An attribution window is the set timeframe during which conversions, such as installs, sign-ups, or purchases, can be attributed to an ad click or impression. Also known in some products as a conversion window, it defines the period during which an ad interaction remains eligible