Conversion Tracking

What is conversion tracking? Conversion Tracking is the process of recording desired actions, such as purchases or calls, and attributing them to campaigns and channels. It connects ad spend to outcomes through tags, pixels, and event tracking. Use it with conversion rate analysis and marketing attribution in conversion rate optimization

What is an attribution window? An attribution window is the set timeframe during which conversions (such as installs, sign-ups, or purchases) are attributed to an ad click or impression. Also known as a conversion window, it defines the period during which an ad interaction is credited for a conversion. Marketers