Connected TV

CPM (cost per mille) is what you pay for one thousand ad impressions. Compute it as media spend divided by impressions, times 1,000. Advertisers use it to compare the cost of delivery on paid media across Display, video, Connected TV (CTV), and social, including Facebook and Google buys. CPM measures

What is connected TV (CTV) advertising? Connected TV advertising delivers video ads on television screens connected to the internet. The connection may be built into a smart TV or provided through a streaming device or game console. CTV describes the viewing environment, not one buying platform. Anderson Collaborative can evaluate