Connected TV

What is CPM? CPM (cost per mille) is what you pay for one thousand ad impressions. Use our CPM calculator to solve for CPM, total ad spend, or impressions when you know the other two values. Advertisers use CPM to compare reach costs across Facebook, Google Display, Connected TV (CTV),

What is connected TV (CTV) advertising? Connected TV (CTV) advertising places video ads on internet-connected televisions and streaming platforms such as Hulu, Roku, and major network apps. Unlike traditional broadcast schedules, CTV buys often run through programmatic pipes with audience targeting, frequency caps, and digital reporting. For many brands, CTV