Connected TV

Key takeaways CPM measures the cost of one thousand ad impressions. Calculate CPM by dividing total ad spend by impressions, then multiplying by 1,000. Audience competition, ad relevance, placement, format, and seasonality can change CPM. Compare CPM with CPC and CPA based on whether a campaign prioritizes awareness, traffic, or

What is connected TV (CTV) advertising? Connected TV (CTV) advertising places video ads on internet-connected televisions and streaming platforms such as Hulu, Roku, and major network apps. Unlike traditional broadcast schedules, CTV buys often run through programmatic pipes with audience targeting, frequency caps, and digital reporting. For many brands, CTV