Click Through Rate CTR

What is click-through rate (CTR) in Google Ads? Click-Through Rate (CTR) is the percentage of people who clicked your ad after seeing it. In Google Ads, CTR signals relevance and feeds Google Ads Quality Score. Strong CTR supports lower CPC and better positions when paired with solid landing pages. CTR

What is click-through rate (CTR)? Click-through rate (CTR) is the percentage of impressions that result in a click. Marketers use CTR to judge how compelling an ad, email subject line, or organic listing is relative to how often it was shown. In paid search, CTR also feeds into Quality Score