Ad Networks

A banner ad is a rectangular display unit placed on a website or app to promote a brand, product, or service. It usually links to a landing page. It is one display advertising format. Native units, video, and responsive display ads share some buying paths and do not behave like

An ad network is an intermediary that aggregates publisher inventory and sells access to that pool. Publishers contribute sites, apps, or streams. Advertisers buy a campaign against that package. Some networks still sell remnant at a rate card. Some bid through the same pipes as ad exchanges. The label is