Ad Exchange

What is ad inventory? Ad inventory is the supply of ad placements a publisher can sell, including display banners, video units, and native slots on web or app pages. Publishers improve yield with viewable positions, varied formats, and programmatic sales through an ad exchange. Pricing often ties to eCPM and

What is an ad exchange? An ad exchange is an online marketplace where advertisers and publishers buy and sell digital ad inventory in real time. Exchanges power programmatic advertising by matching ads to available placements on websites, apps, and other channels. Unlike traditional ad networks that sell bundled inventory, exchanges