A/B Testing

What is ad rotation? Ad rotation is the setting that determines how often each ad in an ad group is shown relative to the others. In Google Ads and Facebook Ads, rotation can favor top performers or split traffic evenly for testing. The right rotation strategy helps teams improve click-through

Introduction In digital marketing, A/B testing is a practical way to improve campaign performance with observed data. It compares Variant A with Variant B so teams can choose from evidence instead of guesswork. A/B Testing belongs in conversion rate optimization reviews when it can change a specific campaign decision. In