How Our Overhaul Of RMR's Brand Identity Helped Land Them In Big Box Retailers

A summary of our partnership with RMR Solutions and our initiative to brand them as the producer of the most powerful cleaning solutions in America

Branding Business To Business Campaign Strategy Case Study Content Production Creative E-Commerce Featured Strategy

Capabilities used

Branding E-Commerce Content Production

The short version

RMR Solutions became the fastest-growing social media brand in the cleaning product space after a brand evolution, commercial production, paid media, social media, and e-commerce push. The work drove 49% YoY growth in online store revenue during Q1/Q2 2023, 86% higher first-time customer acquisition, and a 5x+ average return on investment.

About the Project

RMR Solutions, LLC was founded in early 2013 by the President of RMR Solutions, LLC Chris Atkinson. He was trying to find a way to reduce labor and chemical costs in his restoration business. Chris has been a pioneer to the restoration and remediation field since 1991, when he started a small restoration company and grew it to be the largest non-franchise restoration company in southeast Michigan.

Through the years, so many of his remediation teams have spent countless hours of sanding and scrubbing mold and mildew from attics and crawl spaces, Chris decided it was time for a change. He developed a solution that would revolutionize the commercial mold remediation industry by greatly reducing the labor-intensive work that it required. The rest they say is history. RMR Solutions, LLC is developing and manufacturing the most cutting edge and cost-effective products known as the RMR Brands. Our products are now bringing the best new processes to the mold remediation industry; whether it be RMR-86, RMR Botanical, RMR-PRO Xtreme Odor Eliminator, RMR-141 Concentrate, RMR-141 RTU, RMR-86M and RMR-M Botanical. Here at RMR Solutions we pride ourselves on bringing the best products for the lowest price to everyone.

Client:

RMR Solutions

Product:

Cleaning solutions for homeowners & professionals

Services:

360 Marketing Services, Commercial Production, Paid Media, Organic Media, B2B Marketing, Website Design & Development, E-Commerce, Social Media Marketing, Email Marketing, & More

THE PROBLEM:

Introduce RMR Solutions To Homeowners & Market New Product Lines

RMR Solutions brought us on to help evolve their brand beyond its core professional audience. Their flagship product, RMR-86, had built a strong reputation among contractors and industry experts, but they needed a strategy to expand into the homeowner market and introduce new product lines. This required a refreshed brand identity, refined messaging, and product design updates that would resonate with a broader consumer base while maintaining trust with professionals. The challenge was to position RMR Solutions as the go-to brand for both pros and homeowners, ensuring sustainable growth and market expansion.

THE SOLUTION:

Brand Overhaul To Position RMR As A Solution For Both Pros & Homeowners

To help RMR Solutions expand beyond professionals and capture the homeowner market, we executed a full-scale brand transformation. We redesigned their entire product line, ensuring a modern, consumer-friendly look while maintaining credibility with professionals. Our team produced high-quality commercial content showcasing their products in action and launched a new advertising and social media strategy to engage both contractors and homeowners. We developed a new website optimized for conversions and implemented a multi-channel campaign featuring the slogans “It’s what the pros use” and “Tough problems require tough solutions—sounds like a job for RMR!”. By strategically targeting homeowners with new product lines while reinforcing trust with professionals, we positioned RMR Solutions for long-term market growth and brand dominance.

Results Summarized:

Through strategic brand evolution and next-gen advertising technology, RMR Solutions has become the fastest-growing social media brand in the cleaning product space, outperforming legacy brands like Lysol and Clorox. Our B2B marketing initiatives helped secure massive deals with big-box retailers, expanding their in-store presence. We leveraged CTV, Facebook, Instagram, and Google Ads, generating a record-breaking increase in first-time customer acquisition and a 49% YoY growth in online store revenue during Q1/Q2 2023.

Our viral content strategy, influencer partnerships, and commercial production led to millions of impressions, hundreds of thousands of social shares, and a huge lift in overall sales. With a data-driven advertising mix and optimized digital presence, RMR Solutions is now positioned as a dominant player in both professional and consumer cleaning markets.