Public Relations For Commercial Real Estate Companyy

Aventon earned 6,208 digital articles from newswire releases, along with 87,408 views/hits, 404,620 multimedia views, and 1,809 engagements. Anderson wrote press releases, syndicated them to more than 4,000 websites, 3000+ media outlets, 550 news content systems, and pitched journalists with packaged media kits.

Executed corporate communications and public relations strategies, helping Aventon Companies expand across the United States.

Branding Case Study Competitive Analysis Conversion Rate Optimization Market Research Paid Media Public Relations Reporting and Analysis

Capabilities used

Public Relations Reporting & Analysis Branding

Results at a glance

What results did the project deliver?

The Aventon Companies case study is Anderson Collaborative's record of the commercial real estate strategy, services, and results described on this page.

Last updated: September 2, 2026

ClientAventon Companies
IndustryCommercial real estate
ServicesPublic Relations, Press Release Writing, Press Release Distribution, Newswire Syndication, Media Training, Spokesperson Branding, Targeted Pitching, Monitored Reporting, SEO, Corporate Communications, Corporate Relations, 360 Public Realtions Services
City / marketMultiple United States markets

Which metrics show the outcome?

Reported case study metrics
Metric	Before	After	Period
Newswire Pickups	Not published	6.208	Reported case study period
Newswire & Hits	Not published	87.41	Reported case study period
Newswire Multimedia Views	Not published	404.62	Reported case study period
Newswire Engagements	Not published	1.809	Reported case study period

Figures reproduce the case study below. Unpublished baselines and periods are marked plainly.

What did we do?

Public Relations
Reporting & Analysis
Branding
Press Release Writing
Press Release Distribution
Newswire Syndication

About the Project

Aventon multifamily property exterior promoted through the public relations campaign

Ongoing public relations and corporate communications management helps Aventon Companies break ground on properties around the United States.

Aventon is a highly driven real estate company that acquires, develops, and builds inspired, delightful apartment communities, delivering thoughtful, modern living experiences well suited for refined tastes. Experienced yet nimble, the Aventon team offers the expertise, track record, and connections of an established institutional organization with the unique level of attention and focus of an entrepreneurial company.

Anderson Collaborative was hired by Aventon Companies in 2020 to serve as their ongoing manager of all public relations and corporate communications efforts. With multi-family units around the United States, Aventon has leveraged our PR subject matter experts (led by Senior Publicist Kristen Skladd) to build up excitement surrounding each development and to garner as much media attention as possible.

Client:

Aventon Companies

Product:

Commercial Real Estate

Services:

Public Relations, Press Release Writing, Press Release Distribution, Newswire Syndication, Media Training, Spokesperson Branding, Targeted Pitching, Monitored Reporting, SEO, Corporate Communications, Corporate Relations, 360 Public Realtions Services

THE PROBLEM:

Aventon Companies sought PR expertise to promote its multi-family units nationwide

Aventon Companies, a real estate enterprise, enlisted Anderson Collaborative in 2020 to oversee their public relations and corporate communications initiatives. Their goal was to generate buzz and substantial media coverage for their multifamily properties nationwide. This involved crafting unique press releases, distributing them via newswires to numerous outlets, and engaging with journalists. The challenge lay in effectively promoting each development within a competitive market and securing media features in diverse publications.

THE SOLUTION:

Anderson Collaborative boosts Aventon's property PR, securing extensive media coverage and engagement

In 2020, Aventon Companies enlisted Anderson Collaborative to manage their public relations and corporate communications efforts for their multi-family properties across the United States. The objective was to generate excitement and secure media coverage for each property development. This included crafting distinctive press releases, distributing them via newswires to a vast array of outlets, and engaging with journalists. The challenge was effectively promoting each development in a competitive market and securing media features in a variety of publications. The outcome was a successful strategy that garnered digital press coverage in notable publications, showcasing Anderson Collaborative’s ongoing commitment to acting as an extension of Aventon’s team for various public relations needs.

Results Summarized:

For each development, our team has executed our core Public Relations service offering to get the word out. This includes the writing of a press release focusing on each property with a unique “angle” to encourage further pickups. We then use our newswire to syndicate each distribution directly to more than 4,000 websites, 3000+ media outlets, 550 news content systems, and an exclusive media-only community of 20,000+ journalists. Following this, we build a prospecting list of journalists that cover similar stories and pitch our content in a packaged media kit.

These efforts have been incredibly fruitful for Aventon with just the newswire releases alone garnering 6,208 digital articles covering the properties. The newswire releases as well have received 87,408 views/hits, 404,620 multimedia views, and 1,809 engagements (Email shares, posts to social, and print actions) by Associated Press Journalists.

Our strategy has earned the company digital press from publications such as Yahoo Finance, Market Watch, Business Insider, Benzinga, Morningstar, NBC, Fox, CBS, Construction Review Online, GrowthSpotter, Multifamily Biz, TBN Weekly, St. Pete Catalyst, Business Observer, Florida Times-Union, Patch, Jacksonville Daily Record, Electrek, and many more.