“Aventon is a highly driven real estate company that acquires, develops, and builds inspired, delightful apartment communities — delivering thoughtful, modern living experiences well suited for refined tastes. Experienced yet nimble, the Aventon team offers the expertise, track record, and connections of an established institutional organization with the unique level of attention and focus of an entrepreneurial company.” – aventoncompanies.com
Anderson Collaborative was hired by Aventon Companies in 2020 to serve as their ongoing manager of all public relations and corporate communications efforts. With multi-family units around the United States, Aventon has leveraged our PR subject matter experts (led by Senior Publicist Kristen Skladd) to build up excitement surrounding each development and to garner as much media attention as possible.
For each development, our team has executed our core Public Relations service offering to get the word out. This includes the writing of a press release focusing on each property with a unique “angle” to encourage further pickups. We then use our newswire to syndicate each distribution directly to more than 4,000 websites, 3000+ media outlets, 550 news content systems, and an exclusive media-only community of 20,000+ journalists. Following this, we build a prospecting list of journalists that cover similar stories and pitch our content in a packaged media kit.
These efforts have been incredibly fruitful for Aventon with just the newswire releases alone garnering 6,208 digital articles covering the properties. The newswire releases as well have received 87,408 views/hits, 404,620 multimedia views, and 1,809 engagements (Email shares, posts to social, and print actions) by Associated Press Journalists.
Our strategy has earned the company digital press from publications such as Yahoo Finance, Market Watch, Business Insider, Benzinga, Morningstar, NBC, Fox, CBS, Construction Review Online, GrowthSpotter, Multifamily Biz, TBN Weekly, St. Pete Catalyst, Business Observer, Florida Times-Union, Patch, Jacksonville Daily Record, Electrek, and many more.
Anderson Collaborative continues to serve as Aventon’s agency on retainer acting as an extension of their team for all needs in public relations including monitored reporting, media training, spokesperson branding, etc.