How Full-Funnel Paid Media Created Measurable Demand for Goldback
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How Sale-Level Attribution Tied Marketing To $69.4M in Sold Cars
Coast to Coast Motors has matched 3,059 vehicle sales worth $69.4M to its marketing since attribution went live in mid-2025. From April through September 2026, the program drove 943 sales worth $20.5M, and paid media alone traced to 315 cars worth $6.71M on $269,360 of ad spend, about a 25x return and $855 per car sold.
A full-funnel program across Google, Meta, connected TV and a Spanish-first social content engine, all tied back to real, sold vehicles.
Results at a glance
What results did the project deliver?
The Coast to Coast Motors case study is Anderson Collaborative's record of the automotive retail strategy, services, and results described on this page.
Last updated:
- ClientCoast to Coast Motors
- IndustryAutomotive retail
- ServicesPaid Media, CTV, Social Content & Marketing Attribution
- City / marketHouston, Texas and Oklahoma City, Oklahoma
Which metrics show the outcome?
| Metric | Before | After | Period |
|---|---|---|---|
| Vehicle Sales Matched To Marketing, Lifetime | Not published | $69.4M | Reported case study period |
| Vehicle Sales Apr to Sep 2026 | Not published | $20.5M | Reported case study period |
| Sold From Paid Media Apr to Sep, ~25x | Not published | $6.71M | Reported case study period |
| Ad Spend Per Car Sold | Not published | ~$855 | Reported case study period |
Figures reproduce the case study below. Unpublished baselines and periods are marked plainly.
What did we do?
- Paid Media
- CTV
- Social Content & Marketing Attribution
- Campaign Strategy
- Content Production
- Strategy
About the Project
Coast to Coast Motors is a multi-location used-vehicle dealer group serving the Houston and Oklahoma City markets, moving hundreds of cars a month across its lots with a credit-friendly, Buy-Here-Pay-Here model built on trust and approvals.
Like most dealers, they invested real money in Meta and Google every month and got steady lead volume back. What they could not see was what happened after the click. They had no way to know how many of those leads actually became a signed deal on the lot, because the reporting stopped at the form fill.
Anderson Collaborative was brought in to run the full marketing program and, more importantly, to answer the question every dealer principal actually asks. For every dollar we spend on marketing, how many cars does it sell?
We answered it by building the measurement infrastructure the dealership never had, then scaling a full-funnel program on top of it, from search all the way up to a Spanish-first social content engine that arms the sales floor with video.
Client:
Coast to Coast Motors
Product:
Used Vehicle Retail
Services:
Paid Media, CTV, Social Content & Marketing Attribution
THE PROBLEM:
Marketing that could not prove a single sold car
Auto retail has a measurement gap most agencies ignore. The sale happens days or weeks after the click, inside the dealership CRM, on a different system than the ad platforms, so the industry optimizes toward the thing it can see, the lead form, and hopes it tracks the thing that pays the bills, the sold vehicle. Coast to Coast Motors had no line of sight from an ad click to a car on the lot. Cost per lead looked fine, but nobody could say what the spend returned in actual sales, and the automated spend sync was even pulling from the wrong Google account, quietly inflating the numbers.
THE SOLUTION:
A full-funnel program, tied back to sold cars
We run the whole funnel and made every layer of it measurable. Google Ads captures in-market buyers at the bottom, at about $400 in ad spend per car sold. Meta prospecting and retargeting carries about half of the paid volume. Connected TV and YouTube build demand upstream, where car shoppers research long before they ever fill out a form. And a short-form, Spanish-first social content engine feeds the top of the funnel and arms the sales team with video, walkarounds, approvals, and real customer stories that do the convincing a static ad cannot. Underneath all of it, a live attribution warehouse joins MagiLoop CRM and IDMS sales against daily ad spend, matching each sale back to the click that produced it and refreshing every 30 minutes. We surfaced the whole program in a custom reporting dashboard we built for the dealership, so leadership sees cost per sold vehicle and return in sales revenue in real time, rather than a cost-per-lead figure buried in a month-old report. And with RankPrompt, our answer-engine visibility platform, we track how Coast to Coast shows up when car shoppers ask an AI, keeping the brand discoverable as search shifts to answer engines.
Results Summarized:
Every contracted sale in the dealership's IDMS is traced back to the MagiLoop lead behind it. Since attribution went live in mid-2025, we have matched 3,059 vehicle sales worth $69.4M to the marketing that brought each buyer in, across paid media, search, Google Business Profile and the direct and walk-in traffic the brand builds. Over six full months, April through September 2026, that is 943 sales worth $20.5M. Paid media alone traced to 315 cars worth $6.71M on $269,360 of ad spend: about a 25x return on sale price, an 8.3x return measured on the dealership's gross, and roughly $855 per car sold. Google Ads runs about $402 in ad spend per car at 17.2x; Meta runs $1,288 per car at 5.7x while carrying about half of the paid volume. That is why the program now optimizes toward sold vehicles, not form fills.
That performance sits on real top-of-funnel scale. Across the program, Meta and Google Ads have delivered more than 29 million impressions, over 865,000 clicks to the dealership, and 40,000-plus leads, with paid social alone driving nearly 4 million video views. That reach is what keeps the lot full and feeds the sold-car results above. Sales figures are sale price from the dealership's own sales system; the 8.3x return is measured on gross.
$0M
Vehicle Sales Matched
To Marketing, Lifetime
$0M
Vehicle Sales
Apr to Sep 2026
$0M
Sold From Paid Media
Apr to Sep, ~25x
~$0
Ad Spend
Per Car Sold
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