Trevor Anderson
Founder & CEO
Magazine subscription and event promotion
D Magazine campaigns generated 750K+ social media impressions, 40K+ link clicks, 150K+ magazine subscriptions, and $50K+ in event ticket sales. Anderson set up Facebook and Instagram print subscription campaigns, created 80 branded pieces of social media content, built an event landing page, generated email marketing campaigns, and managed digital advertisements.
Generating print subscriptions and event attendees for Dallas based D Magazine
Capabilities used
Results at a glance
What results did the project deliver?
The D Magazine case study is Anderson Collaborative's record of the publishing and events strategy, services, and results described on this page.
Last updated:
- ClientD Magazine
- IndustryPublishing and events
- ServicesPaid Social, PPC, Social Media Advertising, Event Promotion
- City / marketDallas, Texas
Which metrics show the outcome?
| Metric | Before | After | Period |
|---|---|---|---|
| Social Media Impressions | Not published | 750K+ | Reported case study period |
| Link Clicks Generated | Not published | 40K+ | Reported case study period |
| Magazine Subscriptions | Not published | 150K+ | Reported case study period |
| Event Ticket Sales | Not published | $50K+ | Reported case study period |
Figures reproduce the case study below. Unpublished baselines and periods are marked plainly.
What did we do?
- Paid Social
- Social Media
- Campaign Strategy
- PPC
- Social Media Advertising
- Event Promotion
About the Project
D Magazine is a monthly magazine covering Dallas-Fort Worth. It is headquartered in Downtown Dallas. D Magazine exists to enrich the lives of its readers, whether by making recommendations on where to spend their time and money; instilling in them a sense of place by introducing them to the people who make it unique; or explaining how the city works (or doesn’t). It covers a range of topics including politics, business, food, fashion and lifestyle in the city of Dallas. The first issue was published in October 1974 by its founders, Wick Allison and Jim Atkinson.
Struggling to increase the number of print subscribers, D Magazine was seeking to generate increased digital subscriptions and print subscriptions by utilizing online advertising. Additionally, the company seeked to increase attendance to D Magazine’s annual Best of Big D. Anderson worked with D Magazine in 2016 to develop a digital ad strategy for both increasing print subscriptions and additionally their Best of Big D event.
Client:
D Magazine
Product:
Print Subscriptions & Event Promotion
Services:
Paid Social, PPC, Social Media Advertising, Event Promotion
THE PROBLEM:
D Magazine soughing digital/print subscribers and event attendance through online ads
D Magazine encountered difficulties in expanding its print and digital subscriptions and increasing attendance at the Best of Big D event. Print subscriptions had plateaued, prompting the need to optimize online advertising. Their primary goal was to enhance event participation.
THE SOLUTION:
Print and digital ad campaigns, Facebook pixel tracking, event marketing
To tackle D Magazine’s issues with subscription growth and event attendance, Anderson formulated a digital advertising plan. For print subscriptions, campaigns were launched on Facebook and Instagram, utilizing Facebook pixel for precise tracking in Q3 2016. For the Best of Big D event, Anderson crafted 80 branded social media posts, designed a dedicated event landing page, executed email marketing campaigns, and managed digital advertising efforts.
Results Summarized:
Anderson worked with D Magazine to set up print subscription advertising campaigns accross Facebook and Instagram. Utilizing facebook pixel installation we were able to accurately track results and conversions generated from the camapaign that ran throughout the duration of Q3 2016.
For Best of Big D, Anderson assisted with the creation of 80 branded pieces of social media content, created a landing page for the event, generated email marketing campaigns, and managed digital advertisements for the event.
0K+
Social Media
Impressions
0K+
Link Clicks
Generated
0K+
Magazine
Subscriptions
$0K+
Event Ticket
Sales
Project Team:
NICK
WILLIAMSON
Commercial Production
Daria
Canfield
Project Manager
Nazareno
Castro Bay
Digital Strategy & Desing
Claiborne
Myers
Content Production & Editing
Gregorio
Palacios
Content Production & Editing
Doug
Bryson
Advertising Director | Paid Search Marketing
Wesley
Hibbs
Web design & Development
Dan
Coria
Web design & Development
Bem
Hamner
Commercial Production
Kate
Voskova
Product Photography
AJ
Aguirre
Commercial Production
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