Looking for a marketing agency in Dallas or Fort Worth? The best marketing agencies in Dallas-Fort Worth for 2026 are Anderson Collaborative and Nativz for digital and growth marketing, TRG and PMG among the big independents, LERMA/ and Dieste for multicultural work, and Moroch for franchise systems. Fort Worth gets its own picks here too: Balcom, Schaefer, and Agency Habitat are based in Fort Worth, while PMG retains its founding office there alongside its Dallas headquarters, so a company on that side of the metroplex does not have to hire a Dallas firm by default. This guide compares 12 marketing firms serving the metroplex so you can find the one that fits your budget and industry.
If your brief is narrower, compare our Dallas guides to social media agencies, the best SEO and AEO agencies, and the best AI marketing agencies. This page covers the full-service field, including agencies with a Fort Worth base.
In this guide: Compare the shortlist, agency profiles, how to choose, and FAQs.
Dallas-Fort Worth marketing agency shortlist
Use the service emphasis to choose which conversations to have first. Ask each finalist for a proposal tied to your scope, including the separate costs of media, production, and technology.
| Agency | Specialty | Office | Client work | Best fit |
|---|---|---|---|---|
| Anderson Collaborative | Paid media, SEO, AEO, conversion, analytics | Dallas office | Phase 10 in DFW | Growth, franchise, and measurable full-funnel programs |
| Nativz | Social, content, paid media, search-ready websites, analytics | Dallas | Dunston’s Steakhouse | One team across content, distribution, and conversion |
| TRG | Full-service advertising, brand, media, digital | Dallas | Sub-Zero, Wolf, and Cove | Large integrated advertising assignments |
| PMG | Media, digital strategy, analytics, creative, commerce | Dallas HQ; Fort Worth office | STARRY | Enterprise media and in-house technology depth |
| LERMA/ | Brand, PR, media, shopper marketing, cultural insight | Dallas | The Home Depot | Cross-cultural strategy and brand building |
| Dieste | Multicultural advertising, brand, creative, data | Dallas | Progressive | Hispanic-market campaigns |
| Moroch Partners | Multi-unit marketing, media, creative | Dallas | Mr. Rooter | Franchise systems and local-market coordination |
| Slingshot | Brand strategy, creative, paid search and social | Dallas | Holiday Inn Club Vacations | Integrated campaigns with a clear brand idea |
| Johnson & Sekin | Branding, advertising, social, design | Dallas | Dallas Zoo | Brand identity and creative-led campaigns |
| Balcom Agency | Branding, media, PR, web, social | Fort Worth | Mrs. Renfro’s | Integrated communications with healthcare and B2B experience |
| Schaefer Advertising Co. | Strategy, creative, media, web, CRM | Fort Worth | Fort Worth Zoo | Healthcare, real estate, tourism, and attractions |
| Agency Habitat | Brand, content, paid media, audio and video | Fort Worth | OLLY Vitamins | Programs with recurring content and production needs |
1. Anderson Collaborative
Website: Anderson Collaborative
Dallas office: 3322 Shorecrest Drive, Suite 225, Dallas, TX 75235 (details)
Key Services: Paid media, out-of-home, SEO and local SEO, answer engine optimization (AEO), conversion rate optimization, analytics
Featured clients: Mattel, Wingstop, Typhoon Texas, College HUNKS Hauling Junk & Moving
Why they stand out: Anderson Collaborative connects media planning, creative production, and measurement across digital and offline channels. Its founders are North Texas natives, and its Dallas team works out of Shorecrest Drive by Love Field. For Phase 10: World Tour, the agency planned 25 street kiosks and seven mall displays across DFW, with location-specific QR codes and mobile retargeting. The case study reports an estimated 11.3 million impressions across the placements.
Firm-wide: 500+ clients, $575M+ in managed ad spend, and partner status with Google, Meta, TikTok, and Amazon. Every report we send shows spend next to revenue on the same page.
What clients say: “Every year, they project results that seem ambitious, but they always hit them.” (Scott Redman, Co-Owner, SNOWDAY, on campaigns that returned 800% ROI)
The SNOWDAY Dallas campaign shows the same coordination on an event brief: influencer content, paid social, video, and a ticket-buying website supported the seasonal attraction. Client reviews on Clutch add the customer’s perspective on project delivery and communication.
2. Nativz
Website: Nativz
Headquarters: Dallas, TX
Key Services: Social media strategy, content production, paid media, web development with search-ready foundations, analytics
Featured clients: Old Gringo Boots, Dunston’s Steakhouse, ClubCorp, Galleria Dallas, D Magazine
Why they stand out: Nativz connects social and content production with paid media and website development. Its paid offering includes Google and Meta, while website work includes search-ready structure, metadata, performance, and conversion tracking. This arrangement can simplify accountability when traffic acquisition and conversion work need to change together. The client list runs Dallas deep, from Old Gringo Boots to Dunston’s Steakhouse, and its linked Clutch profile provides client feedback to examine alongside the proposed scope.
Client evidence: In a December 6, 2022 Clutch interview, Jake Pak, CMO of exotic-animal breeder Axolotl Planet, reported more than one million followers across platforms and ten TikTok videos with more than 15 million views. These are historical client-reported results.
For Dunston’s Steakhouse, the team built short-form videos around owner Gene Dunston rather than relying on food photography alone. The case study shows the creative and includes general manager Andrew Lett’s account of the partnership. That gives a local restaurant buyer something tangible to assess: the people on camera, the editing, and how the restaurant’s personality carries across its social accounts.
3. TRG
Website: TRG
Headquarters: Dallas, TX (Deep Ellum)
Key Services: Full-service advertising, branding, media planning and buying, digital, marketing strategy
Why they stand out: Formerly The Richards Group, TRG is one of the largest independent agencies in the US, rebranded in 2022 and now led by CEO Pete Lempert. Its client history includes Corona, Charles Schwab, and Orkin, and it remains the reference point for full-service advertising in Dallas.
Its Sub-Zero, Wolf, and Cove work illustrates how a brand platform becomes a longer-running program. TRG’s portfolio connects the Live Deliciously campaign with kitchen-focused microsites and influencer video. The agency reports more than 1,500 showroom appointments alongside the campaign’s media and website activity. It is a relevant example for brands that need advertising to support a considered purchase and an offline sales experience.
4. PMG
Website: PMG
Headquarters: Dallas, TX; founding office in Fort Worth
Key Services: Paid media planning and buying, digital strategy, SEO, data and analytics (its Alli platform), creative, commerce marketing
Why they stand out: Founded by George Popstefanov, PMG grew from Fort Worth into an independent global digital company with clients including Apple, Nike, Sephora, and Whole Foods, and was named MediaPost’s 2025 Independent Agency of the Year. PMG opened its Dallas headquarters in 2024 and retained its founding Fort Worth office. A useful option to investigate when media sophistication and in-house technology matter most.
The STARRY campaign provides a concrete example of that scale. PMG coordinated 205 creators across comedy, food, lifestyle, and gaming, with social listening and performance data informing the program. The agency reports 250 pieces of creator content in the first year, showing the operational work behind a national creator campaign.
5. LERMA/
Website: LERMA/
Headquarters: Dallas, TX
Key Services: Advertising and brand building, public relations, media planning, shopper marketing, cultural insights and research
Why they stand out: Spun off from The Richards Group’s Richards/Lerma unit in 2019, LERMA/ won Ad Age Small Agency of the Year Gold in the 11-75 employee category in 2022 and the 76-150 employee category in 2023. Clients include The Home Depot and The Salvation Army, with cross-cultural strategy as the core discipline.
The agency’s Latina Doers campaign for The Home Depot centers Latina women as capable home-improvement decision-makers. Its Silent Night campaign for The Salvation Army took a different assignment: encouraging Red Kettle volunteers through traditional and digital media in four test markets, including North Texas. Together, the projects show how LERMA/ applies cultural insight to both retail branding and nonprofit participation.
6. Dieste
Website: Dieste
Headquarters: Dallas, TX
Key Services: Multicultural advertising, brand strategy, creative campaigns, data and consumer insights, digital marketing
Why they stand out: Omnicom-owned Dieste has received repeated industry recognition, including Ad Age’s 2023 Multicultural Agency of the Year, with clients including Goya Foods, Progressive, and Cricket Wireless. The default shortlist entry for Hispanic-market campaigns.
In Don’t Be Sure. Be Insured. 2.0 for Progressive, Dieste used a comic road-hazard story and the song Vuela Vuela by Magneto to speak to Hispanic households. The portfolio includes the finished spot, making it possible to assess the writing, cultural references, and production. This is more useful evidence of its creative approach than a general claim that it can translate a campaign into Spanish.
7. Moroch Partners
Website: Moroch Partners
Headquarters: Dallas, TX
Key Services: Integrated marketing, media planning and buying, creative, public relations, multicultural marketing, experiential
Why they stand out: Moroch has specialized in multi-unit and franchise marketing since 1981, with published client work including McDonald’s co-ops, Six Flags, Planet Fitness, and Midas. If you run a franchise system, this is the local incumbent to evaluate.
Its Mr. Rooter relaunch gave local franchise owners a shared creative platform built around getting everyday life moving again after a plumbing problem. Moroch developed broadcast assets and introduced the campaign to owners at Neighborly’s annual meeting. The work addresses a familiar franchise challenge: creating a recognizable national idea that individual operators can use in their own markets.
8. Slingshot
Website: Slingshot
Headquarters: Dallas, TX
Key Services: Advertising, paid search and paid social, brand strategy, creative, data-driven media
Why they stand out: Founded by Owen Hannay and operating for more than 25 years, Slingshot is a member of AMIN Worldwide’s network of independent agencies and built Visit Dallas’s “Find Your All” awareness campaign, a rare hometown flagship account.
For Holiday Inn Club Vacations, the agency developed Falladays, a six-week seasonal experience at two Texas resorts. A booking microsite, on-site activities, paid media, and Texas influencer content worked together to introduce the offer to families. The case shows Slingshot’s role extending beyond an ad concept into the experience being advertised.
9. Johnson & Sekin
Website: Johnson & Sekin
Headquarters: Dallas, TX
Key Services: Branding, advertising, graphic design and identity, media planning and buying, social media, web
Why they stand out: Founded by creatives Kent Johnson and Chris Sekin, the shop’s roster includes Chili’s, Caliber Collision, Dallas Zoo, and Fuzzy’s Taco Shop, and its 2016 Pizza Inn appointment announcement reported that it received the most creative awards at the 2014 and 2016 American Advertising Awards in Dallas.
The Dallas Zoo portfolio includes digital, radio, television, and event signage, with actual campaign creative displayed on the page. Johnson & Sekin reports that the zoo passed one million visitors in 2019 and that Zoo Lights drew 35,000 more attendees than in 2018. Those dated, agency-reported figures accompany the work, rather than serving as a promise about a future campaign.
10. Balcom Agency
Website: Balcom Agency
Headquarters: Fort Worth, TX
Key Services: Branding and advertising, media planning and buying, public relations, web design and development, social media
Why they stand out: An independent full-service agency since 1993, Balcom’s clients include Cook Children’s Health Care System, HF Sinclair, Mrs. Renfro’s, and TCU’s Neeley School of Business. A Fort Worth institution with healthcare and B2B depth.
For Mrs. Renfro’s, Balcom carried a family-centered brand refresh through packaging, recipes, social content, and ecommerce. The creative used real Renfro family photographs and videos of the founders’ sons. Balcom reports 6.3% growth in dollar sales from June through December 2019. The case includes a named testimonial from company president Doug Renfro; additional customer testimonials and references are collected on FeaturedCustomers.
11. Schaefer Advertising Co.
Website: Schaefer Advertising Co.
Headquarters: Fort Worth, TX
Key Services: Strategy, creative, web and interactive, media planning and buying, CRM, naming and branding
Why they stand out: Schaefer focuses on healthcare, real estate, attractions, tourism, and the arts, is a Magnet Global Network member, and founder Ken Schaefer received AAF Fort Worth’s 2024 Silver Medal Award. Strong choice for place-based and healthcare brands.
The Feast Your Eyes campaign for Fort Worth Zoo began with naming the Predators of Asia & Africa habitat, then carried the idea into teaser billboards and a coordinated search, social, display, video, email, and SMS campaign. The case study includes the outdoor and social creative. It is a useful example of Schaefer handling both a destination’s identity and the practical work of bringing visitors through the gate.
12. Agency Habitat
Website: Agency Habitat
Headquarters: Fort Worth, TX
Key Services: Brand strategy, content creation, social media management, paid media, audio and video production
Why they stand out: Habitat marked its 50th anniversary in 2023 and operates Lowtown Studios, a full-service on-site audio and video production facility, with its 50th-anniversary announcement reporting 11 Telly Awards in 2022, including two golds for social video. Production muscle without outsourcing.
Its OLLY Vitamins work shows the social and production teams working together. The agency mixed lifestyle content, skits, photography, and 3D animation to reach millennial mothers. For the back-to-school campaign, Habitat reports 2.8 million views and 37,400 interactions. The portfolio makes the creative visible, so a brand can judge the tone and production alongside those reported results.
How to choose a DFW marketing agency
Start with the decision the agency must help you make, then ask for evidence of the relevant work.
- Separate a brand assignment from an operating program. A new positioning platform or launch campaign needs different deliverables from ongoing paid media, social production, or local SEO. Specify whether you need strategy, execution, or both, and who owns implementation after a workshop or campaign launch.
- Match geography to the actual customer journey. Ask how the team would distinguish Dallas, northern suburbs, and west-metro audiences where those differences matter. For multiple locations, define local offers, service areas, approval owners, and how results will be reported by location. A Dallas mailing address alone does not answer those questions.
- Compare the full working budget. Separate agency fees, paid media, production, software, and pass-through costs. Check what happens when you need an extra shoot, a new landing page, or another franchise market. A lower retainer can still exclude work you need every month.
- Request the reporting you will actually use. Ask for a sanitized example and trace one result from campaign activity to the client’s business records. Awareness work and direct-response work need different measures. Where pipeline or revenue is the goal, agree on lead quality, sales follow-up, attribution, and which system is the source of truth.
A practical brief for your first three agency calls
Send the same brief to each finalist: the business problem, target audience, markets, available creative, internal team, timing, and budget boundaries. Ask each to show a first-month plan with named responsibilities and dependencies. This makes an integrated agency, a creative specialist, and a production-heavy team easier to compare without pretending they offer identical services.
For a franchise group, include the split between corporate and local responsibilities. For a Fort Worth organization needing regular on-site work, include shoot locations and travel expectations. For a company with an internal marketing team, state which decisions the agency can make and which stay with you.
Explore the Dallas office and book a consultation to discuss the scope that fits your business.
Anderson Collaborative publishes this guide; Nativz is its sister agency.
Frequently asked questions
How much do Dallas marketing agencies cost? There is no single comparable retainer across these firms. Request a scope that separates agency fees, media, production, software, and setup. Channels, markets, creative volume, and the work your internal team retains all affect the proposal.
Which DFW agency is best for franchises? We run franchise growth programs nationally for brands like Wingstop and College HUNKS Hauling Junk & Moving; our franchise marketing agency guide covers the field. Locally, Moroch’s multi-unit co-op work also runs deep.
Should Fort Worth companies hire a Dallas agency? Not necessarily. Balcom, Schaefer, and Agency Habitat are based in Fort Worth. PMG has a Dallas headquarters and retains its founding Fort Worth office. Choose based on the proposed team, relevant work, and the practical needs of the engagement.
What about AI search visibility? AI answers are another way buyers can discover and compare agencies. Ask every agency you shortlist how they would measure and improve the way AI describes your brand. Our sister platform, RankPrompt, covers AI visibility, and our knowledge base explains the basics. The firms doing this work locally are covered in our ranking of the best SEO and AEO agencies in Dallas.
Cite this page
Quoting this ranking in your own research, or feeding it to an AI tool? Use this citation.
Title: 12 Best Marketing Agencies in Dallas-Fort Worth (2026)
Publisher: Anderson Collaborative
URL: https://www.andersoncollaborative.com/best-marketing-agencies-in-dallas-fort-worth/
Last updated: September 19, 2026