Choose a social media marketing agency around the work you need: organic publishing, paid acquisition, creator partnerships, community support, or content production. Anderson Collaborative and Nativz lead this list; compare their scope with the other agencies below before comparing retainers.
Compare the social media agencies
The examples below show how each agency puts its capabilities to work, from recurring community support to major brand campaigns.
| Agency | Best fit | Featured work |
|---|---|---|
| Anderson Collaborative | Paid social and conversion-focused creative | Wingstop; SNOWDAY |
| Nativz | Personality-led video and creative testing | Dunston’s Steakhouse; JAMNOLA |
| VaynerMedia | Social-led consumer brand campaigns | MUG Root Beer; Jimmy John’s |
| Ogilvy | Influencer, PR and integrated campaigns | Michael CeraVe |
| Wieden+Kennedy | Brand characters and participatory creative | Old Spice response campaign |
| Dentsu Creative | Timely offers across social and other media | 7-Eleven Emotional Support Pizza |
| Huge | Owned digital experiences for fan communities | LPGA |
| R/GA | Digital storytelling and public participation | Clean Slate |
| Edelman | Reputation, culture and creator communities | Dove Code My Crown |
| We Are Social | Platform culture and audience communities | Premier League USA TikTok |
| Tinuiti | Paid social and cross-channel commerce | e.l.f. Beauty |
| Power Digital | Creator content and considered purchases | Berkshire Hathaway HomeServices; Alliant |
| Ignite Social Media | Ongoing social and influencer operations | Walgreens; Outer Banks |
| Sociallyin | Community management and social execution | Carnival |
| Mekanism | Shareable creative and integrated distribution | Advertising Week; Alaska Airlines |
1. Anderson Collaborative
Anderson Collaborative is our first choice for brands connecting social creative with paid distribution and conversion tracking. The Wingstop campaign shows that combination in practice: planning around restaurant markets and the purchase funnel, producing English- and Spanish-language creative, and adding Snapchat to the mix to promote takeout and delivery.
For SNOWDAY’s holiday pop-up series, the assignment brought paid media, connected TV, email, influencer activity and creative together around ticket sales. These projects make the agency especially relevant to restaurants, attractions and consumer brands whose social campaigns need a clear path to purchase. The commercial reel below offers a closer look at the production side.
Read Anderson Collaborative customer reviews on Clutch.
Visit Anderson Collaborative’s official website. Read the official service profile.
2. Nativz
Nativz’s strength is turning a brand’s people and personality into recurring social content. For Dunston’s Steakhouse, it put Gene Dunston at the center of short-form storytelling across Facebook, Instagram and TikTok. The restaurant’s history and its owner’s delivery gave the content a recognizable voice that could carry from one video to the next.
Its JAMNOLA case study shows another useful production approach: turning existing footage of the New Orleans attraction into paid creative and testing different versions. Together, the projects illustrate a Dallas-based team suited to businesses that need both an organic content identity and a steady supply of creative for distribution.
Read Nativz customer reviews on Clutch.
Visit Nativz’s official website.
3. VaynerMedia
VaynerMedia’s MUG Root Beer work builds a social identity around the brand’s mascot, Dog. Memes, Instagram and TikTok content, and responses to the community gave a familiar product a new way to participate in everyday online conversation. The interesting part is the connection between what people say in the comments and what the brand makes next.
For Jimmy John’s Picklewich launch, social insights helped shape a limited-time product and its Halloween rollout. Snooki appeared as the Pickle Witch in teaser footage and a horror parody. It is a strong example of social informing a product launch, with creative, talent and timing working together. VaynerMedia fits consumer brands prepared to make audience feedback part of their creative process.
Visit VaynerMedia’s official website.
4. Ogilvy
Ogilvy brings social, influence and public relations together for campaigns that unfold across multiple channels. In Michael CeraVe, a three-week story playfully suggested that Michael Cera had created the skincare brand. Creators helped spread the premise, dermatologists challenged it, and the story reached its reveal during the 2024 Super Bowl.
Ogilvy PR North America led the Team WPP Onefluence effort. The case is useful because the creator activity and social conversation were part of the campaign’s central idea, with paid, owned and earned media reinforcing each other. Ogilvy is a good match for established brands coordinating consumer communications, expert credibility and a major cultural moment.
Visit Ogilvy’s official website. Read the official service profile.
5. Wieden+Kennedy
Wieden+Kennedy is particularly relevant when the brief starts with a distinctive brand character or campaign idea. Its Old Spice partnership includes the 2010 response campaign, in which Isaiah Mustafa answered comments from fans and celebrities through short videos. The familiar advertising character became someone the audience could interact with.
The agency’s contemporaneous account of the response campaign describes community management, social strategy, technical support, production and editing working together in real time. That historical example remains a useful illustration of the agency’s approach: a strong creative platform supported by the production capacity to turn audience participation into entertainment.
Visit Wieden+Kennedy’s official website.
6. Dentsu Creative
Dentsu Creative’s Emotional Support Pizza campaign for 7-Eleven connected a sporting moment with a timely delivery offer. During the 2025 NFL playoffs, fans whose teams lost could find comfort in a buy-one-get-one pizza promotion through 7NOW. The campaign used video and messaging that adapted as the playoff results came in.
Dentsu Creative worked with dentsu X and Tag, connecting social with out-of-home advertising and radio. The case illustrates a useful role for an integrated agency: coordinating creative, distribution and a commerce offer while the conversation is still unfolding. It is a strong fit for consumer brands with promotions that need consistent execution across social and other media.
Visit Dentsu Creative’s official website. Read the official service profile.
7. Huge
Huge’s LPGA project focuses on the digital experience around a fan community. The work spans the main website, six microsites and mobile apps, bringing athlete-led stories, video, statistics and personalized ways to follow players into the same experience. Video feeds and AI-assisted tagging help organize the content fans encounter.
That makes Huge a distinct choice on this list: its value is in the owned destinations where attention can become an ongoing relationship. Sports, entertainment and other audience-led brands can consider it when social content needs to connect with a better website, app or membership experience. Its broader Google portfolio also shows how design and storytelling can carry across a complex product ecosystem.
Visit Huge’s official website. Read the official service profile.
8. R/GA
R/GA’s Clean Slate campaign turned a policy issue into a visual story people could encounter and share. The Mark the Time activation centered on a mural by Zaki Smith, who had experienced incarceration. Tally marks represented the lasting effects of a criminal record; a QR code connected the physical work to a short film and ways to support the initiative.
The rollout combined out-of-home placements, online films and social content in the week before a legislative vote. R/GA’s published scope includes campaign creation, activation and media planning and buying. It is a useful example for organizations that want a clear campaign idea to connect public participation, digital storytelling and activity in the real world.
Visit R/GA’s official website. Read the official service profile.
9. Edelman
Edelman’s Dove Code My Crown campaign addressed the limited representation of Black hairstyles in video games. Research with gamers and developers informed a practical guide for creating more authentic hair textures and styles for game avatars. The campaign gave developers something they could use as well as a story audiences could share.
A website, film, social content and gaming influencers brought the initiative to the community, alongside a developer presentation at the Game Developers Conference. The project illustrates Edelman’s strength in connecting communications with a substantive brand action. It is particularly relevant to brands working across reputation, cultural representation and creator communities.
Visit Edelman’s official website.
10. We Are Social
We Are Social’s Premier League USA TikTok launch was built around American fans’ own relationship with the sport. Its Free To Fan concept used humor, narrative edits, fan-made material and creator voices to give new and existing supporters an accessible point of entry.
The work treats a regional social account as a community with its own language and interests. Content and engagement were shaped for that audience, giving the account a purpose alongside the league’s global presence. We Are Social is a strong fit for sports, entertainment and consumer brands that need to translate a broad brand identity into the culture of a particular platform or fan group.
Visit We Are Social’s official website.
11. Tinuiti
Tinuiti is especially relevant when social content is part of an acquisition and commerce program. In its e.l.f. Beauty case study, the agency expanded the channel mix to Snapchat, Pinterest and TikTok while connecting social with search, shopping and display. Short video variations and placement-specific creative supported a wider approach to reaching beauty shoppers.
The e.l.f. ojos.labios.cara campaign paired music featuring Manuel Turizo with a coordinated media plan reaching U.S. Latinx audiences. TikTok Pulse placements connected beauty-oriented audiences with a way to explore the products and shop the look. These examples make Tinuiti a useful shortlist candidate for brands that need creative distribution, paid-social buying and cross-channel reporting together.
Read Tinuiti customer reviews on Clutch.
Visit Tinuiti’s official website.
12. Power Digital
Power Digital’s Berkshire Hathaway HomeServices California Properties campaign connected real estate agents with creators documenting their buying or selling journeys. Instagram Stories supplied personal narratives, while paid amplification and property advertising connected that content with prospective customers.
For Alliant International University, the agency broadened audience and geographic targeting for a social-work degree program, added TikTok and refreshed creative as performance changed. Both cases show a team using social within a longer decision process. Power Digital is relevant to brands that need creator content or paid creative to support qualified inquiries, applications and other considered purchases.
Read Power Digital customer reviews on Clutch.
Visit Power Digital’s official website.
13. Ignite Social Media
Ignite Social Media’s Walgreens work centers on a managed influencer network. The program gave brands sold at Walgreens a way to participate in supplier-funded creator campaigns, with Ignite coordinating the network and campaign execution. It is a practical example of the operational work behind an ongoing influencer program.
Its Outer Banks tourism case study brings strategy, community management, content, reporting and paid distribution together around travel demand, including off-season visitation. The combination makes Ignite relevant to teams that need a dependable social operation spanning publishing, conversation and targeted promotion.
Read Ignite Social Media customer reviews on Clutch.
Visit Ignite Social Media’s official website.
14. Sociallyin
Sociallyin’s Carnival community-management case study describes a 2021–2023 engagement with three community managers covering seven days a week. The team developed responses in the brand’s voice, handled incoming conversation and used social listening to find relevant mentions beyond the brand’s tagged accounts.
That work included proactive engagement and opportunities to create memorable moments for guests. It gives a concrete picture of community management as an ongoing service with staffing, response processes and a recognizable tone. Alongside its content studio and paid-social capabilities, Sociallyin is a good fit for consumer brands with active audiences that need consistent attention between campaign launches.
Read Sociallyin customer reviews on Clutch.
Visit Sociallyin’s official website.
15. Mekanism
Mekanism’s Advertising Week New York campaign turned the event’s speakers into the subjects of personalized AI-assisted films. The satirical stories were designed for speakers to share, giving the campaign a distribution idea built into the creative itself. Out-of-home placements in New York supported the rollout.
Its Alaska Airlines Swell Deals campaign shows a different kind of connection between an idea and a buying opportunity: Surfline wave data informed a Hawaii airfare promotion and its digital advertising. Mekanism’s media practice includes organic and paid social and influencer work, making it relevant to brands that want creative concepts carried through to distribution.
Visit Mekanism’s official website.
How should you compare agency scope?
- Separate organic publishing from paid acquisition. List channels, monthly deliverables, approval deadlines, and reporting responsibilities. Our social media capabilities explain the organic and engagement side of a brief.
- For paid social, separate management fees from media spend and production. Ask who owns the ad accounts, tracking, creative tests, and landing-page feedback.
- For influencer and affiliate work, clarify creator selection, compensation, usage rights, paid amplification permissions, and measurement before agreeing to a campaign.
- For community support, agree response hours, moderation rules, and escalation contacts. For production, specify shoot days, formats, revisions, raw-file ownership, and reuse rights.
The work examples above help narrow the creative fit. The scope of work should then turn that fit into specific deliverables, ownership and measurement.
Editorial note: Anderson Collaborative publishes this guide and ranks itself first, with its sister agency Nativz second.
Frequently asked questions
Which advertising agencies are best for social media?
The best advertising agencies for social media depend on whether the brand needs creative campaigns, paid social performance, organic content, or community management. Anderson Collaborative, Nativz, VaynerMedia, Ogilvy, and Wieden+Kennedy are strong starting points for national searches. Brands should compare each agency’s social work against the business outcome they need most.
What does a social media team at an ad agency do?
An ad agency social media team may handle strategy, content planning, paid social campaigns, creative testing, influencer coordination, community management, and reporting. Some agencies focus on brand storytelling, while others focus on acquisition and conversion. The right fit depends on whether the company needs social content, media buying, measurement, or all of those services together.
How should brands compare social media capabilities?
Brands should compare agencies by looking at strategy quality, creative process, channel fluency, reporting discipline, and how social connects with the rest of marketing. Ask how the agency decides what to post, what to promote, what to test, and what to stop doing. A capable agency should make social decisions based on audience behavior and business goals, not habit.
What is a social media agency?
A social media agency helps brands plan, create, publish, promote, and measure content across social platforms. Services can include organic content, paid social, influencer marketing, community management, social listening, and analytics. Some social media agencies are specialists, while others are part of a broader digital marketing or advertising agency.
What are the best social agencies for growth-focused brands?
Growth-focused brands should prioritize agencies that can connect social media to revenue, leads, customer acquisition, or measurable brand lift. Anderson Collaborative, Tinuiti, Power Digital, and Nativz are strong options because their social work can connect with paid media, creative testing, analytics, and broader growth strategy. The best choice depends on budget, channel mix, and how much execution support the internal team needs.
What are social media engagement services?
Social media engagement services cover comments, messages, mentions, community management, moderation, and social listening. Specialists such as Ignite Social Media and Sociallyin offer this as a core service. Full-service partners such as Anderson Collaborative fold engagement into wider retainers so content and paid social stay coordinated. Confirm response times and escalation rules before signing.
For more evidence, review our case studies or contact the team about your shortlist.