User Behavior

What is heatmap analysis? Heatmap analysis visualizes where users click, scroll, and hover on a page using color-coded overlays. It complements event tracking and behavioral analytics on an analytics dashboard to guide conversion rate optimization work. Common heatmap types | Type | What it shows | Typical use | |

What is event tracking? Event tracking is the process of capturing and recording user interactions on websites, mobile apps, and other digital platforms. Each interaction, such as clicks, downloads, form submissions, video plays, or navigation, is considered an "event" and is timestamped, allowing businesses to gather data on specific user