User Behavior

What is heatmap analysis? Heatmap Analysis is a method that uses color-coded overlays to show where visitors click, scroll, and hover on a page. It complements event tracking and behavioral analytics on an analytics dashboard. Teams use these signals to guide conversion rate optimization work. Common heatmap types | Type

Event tracking is the practice of recording specific actions on a website or app. Events can capture clicks, downloads, form submissions, purchases, and media plays with useful context. A sound plan names events consistently and ties each one to a decision, rather than collecting all possible interactions. Event Tracking also